Paige Winston: Illustrator & Graphic Designer in Carlsbad, California

• Created high-converting video and image ads for Facebook, Instagram, and Google Ads. • Created video and image ad templates that media buyers could use to split-test creative elements. • Used feedback from the media buying team pertaining to effectiveness of ads tested and used that to generate more effective ads. • Helped design images and videos for Tierra’s social media outreach. • Supported development and optimization of processes and systems for the creative team. • Kept up-to-date with digital marketing trends and technologies.

• Supported the marketing and sales teams on all brand campaign B2B and D2C executions • Created design and production assets across multiple mediums • Worked cross functionally with digital, brand, creative, and outsourced teams to coordinate product needs for marketing campaigns • Maintained brand consistency and customer experience across multiple platforms: print, web, social media, in-store materials, etc. • Assisted with internal and customer presentations • Organized and tracked ongoing projects • Created files for press (bleeds, PDF proofing, color separations) • Assisted with event and trade show planning, set up and coordination • Held responsibility to report on food safety and/or quality problems to personnel with the authority to initiate corrective actions

• Created pre-print files and digital proofs based on customer art and order specifications. • Ensured all orders were set up with 100% accuracy. • Adjusted vector artwork in Illustrator in accordance with printing requirements. • Made necessary adjustments to size, layout, imprint colors, or items in order to ensure end result is the best possible printing outcome. • Ensured orders were managed in a timely manner. • Contacted customers regarding clarifications or questions regarding instructions or potential issues during the printing process.

• Ensured that all boats listed on our advertising platforms are accurate and up-to-date • Initiated website updates that improve the user experience and boost sales

• Created promotional graphics for the website, social media, and printed signage • Collaborated with co-workers to use social media in a cohesive and beneficial way • Facilitated online conversations with customers and respond to queries • Reported on online reviews and feedback from customers • Developed an optimal posting schedule, considering web traffic and customer engagement • Implemented new ways to attract prospective customers