Pam Andrews: Art Director/Graphic Design Manager in Encinitas, CA

Art directed, designed and managed creative content for HP apps across multiple platforms. Implemented and tracked metrics reports on template usage and user behavior. Researched trends and developed style guidelines for multiple teams both domestic and international.

Art Direction, Catalog Layout, Graphic Design, Packaging Design, Online Advertising, Brand Management, Retail Signage, Hand Lettering, Trend Forecasting, Market Research, Project Management.

Hired and trained creative team of 8 to design and produce packaging, retail store signage, online advertising and print graphics requests. Led budgeting meetings and managed photo shoots.

Managed catalog production, layout and photo assets with team of 4. Led press checks both domestic and international. Coordinated photo shoots, shot lists and retrieved product samples.

Produced packaging artwork for all divisions of the Pottery Barn Brand. Created and implemented style guides to ensure accuracy across team.