Pamela Kennedy: Product Marketing Manager in San Francisco, CA

Held two concurrent roles in: Data Analytics: Lead travel industry research, identified market trends, and provided strategies in product assortment and pricing for adventure tourism leader. Drove customer analytics to inform Yield Strategy and segment expansions. Product Management: Selected for high-profile IT overhaul project to identify user needs and product gaps. Partnered with developers and stakeholders to customize new inventory acquisition platform.

Designed process, sourced vendor, and local marketing programs. Created content and layout for published stories, press releases, blog, social, and in-app messaging. Managed partnerships for brand activation at local events.

Led cross functional teams to develop new products and update existing products. Instrumental in all phases of product life-cycle, from initial concept to development to commercialization. Worked closely with internal teams (R&D, Operations, Sales, Marketing, Creative, Quality, Regulatory, and Finance), as well as external vendors (packaging, co-packing, design, and printing) to deliver new packaging and final products.

As Athleta added its initial brick and mortar stores to its business, evaluated sales impacts to inform further expansion of retail footprint. Determined the impact of the catalog as a marketing tool for retail and of retail stores as a marketing tool for the online channel.