Pamela Talley: Marketing Manager in Denver, CO

Managed project plans, resourcing, timelines, deliverables, and all client communication across a team of 15 designers and developers supporting up to 30 internal clients at a time; facilitated over 500 projects to completion Coordinated contractors, agencies, vendors, printers and other partners to support key strategic initiatives Executed sophisticated cross-channel marketing plans for B2B and B2C teams including tradeshows, integrated content marketing, promotional campaigns, app launches, data visualizations, paid media and hospitals.healthgrades.com Implemented Workfront as a tool to manage complex projects through proven workflow process

Conceptualized, planned, and implemented the digital marketing strategy for CompareCards.com, including social media, email marketing communications, content management, paid media and SEO Leveraged internal departments, vendors and affiliates to drive revenue, traffic and engagement through creative testing, optimization and performance analysis Managed the design, execution and reporting for paid social, native advertising, automated marketing and special projects, including email monetization, webinars, giveaways and surveys Authored over 200 creative deliverables, including blogs, landing pages and ebooks Facilitated monthly $2,500 scholarship promotion; increased applications to 1,000/month Built company compliance Wiki with financial services partners Tools: InfusionSoft. AWebber. Trello. Google Analytics. Facebook Business.

Drove the strategy, creative, execution, account and project management for numerous clients on behalf of the Account Services for clients such as Discover, PULSE Network, Macy’s, DaVita Clinical Research, IMA, Hawaiian Telcom and the CO Attorney General’s Office Executed more than 150 fully integrated B2B and B2C marketing campaigns; wrote creative briefs, drafted contracts, planned media strategy, provided reporting and analytics, and reconciled invoicing Directed RFP responses for over 15 accounts, including Burger King Facilitated positive and profitable agency relationship with clients and vendors local and nationwide, across industries such as finance, debit/credit, medical research, retail, telecom, and government, through timely and efficient communication, clearly written contracts, and effective production timelines