Senior Marketing Specialist

Specialist & Consultant

I started my career working with some communication agencies to achieve the goal, after many years and continuous personal training, to work as marketing and communication core figure into industrial companies.
I like to work in a productive reality, particularly after the conclusion of my MBA that gave me a more complete and deep view of the entire production chain of a company.
But, if I have to "dream" about my future steps into the world of work, I guess I have few more goals I would like to reach:
-   work into a multinational company, as my expertise is mainly focus on   SME;
move from a marketing and communication focus on "products" versus a company focus on “services”;
have the chance to manage and maybe build my own team starting from the ground, maybe working for a company that is slowly approaching the marketing and communication world for the first time.

www.controls-group.com
CONTROLS Groups is worldwide leader into the civil engineering testing equipment, the company is characterized by a very strong
international imprinting. As Senior Marketing Specialist I cooperate in a team of 6 people with the aim to coordinate, plan and execute all marketing communication activities for the company. I am directly and intimately involved in major areas of marketing
communications strategy for the entire Group.

•	Liaise with in-house and out-sourced design and events management teams.
•	Work across many channels to help implementing the marketing strategy and tactics to create and maintain awareness of company's brand values and products, generate leads, improve customer relations and retain customers for repeat sales
and referral business.
•	Management of the annual events plan (internal and external), working closely with Marketing Director, Commercial
Directors and Product & Marketing Director to define strategy.
•	Liaising and instructing marketing services providers (e.g. graphic, printing, stand designers, exhibition organizations, printers and others).
•	Preparation and coordination of the many aspects for exhibition stand structures and finishings, assisted by the marketing assistant.
•	Monitoring the correct use of company Group's logos (e.g. packing tape, Letterhead, email signatures, etc).
•	Media-scanning for company Group and competitor's articles, press releases, etc.
•	Assisting with marketing budget preparation and expenses monitoring.
•	Coordination of the supply of marketing support materials to the sales network e.g. brochures, catalogues, give-aways,
posters, etc requested by the Branches and Distributors.

www.ompmechtron.com
Omp Mechtron Group operates in the Mechanics&Engineering B2B market, with a particular focus on Telecom, Railway and
Industrial/Automation sectors. OMP has manufacturing plants in Italy, China, Mexico and US and sales offices in Germany and France.
I am in charge of building and managing the marketing&communication department's budget for entire Group, with the aim to support and promote the corporate brand identity.

•	Development and implementation of comprehensive marketing/communication strategies - covering advertising, events,
digital marketing, and PR.
•	Creation of marketing&communication programs to support sales team to acquire new clients and retain the current
client base.
•	Definition and organization together with the sales team of trade shows around the world.
•	Developer of a new company website, able to support the new company brand positioning on international markets.
Creation and coordination of inbound marketing activities.
•	Develop and curate contents for web, email, and social network as well as all the internal company's communications,
like the houseorgan.
•	Collaboration with external agencies to coordinate BTL communication activities to build and maintain a strong brand
visibility and obtain a high feedback from our customers and markets of interest.
•	Media/PR coordination with national and international representatives, to ensure that all regional media plans are in line
with the company strategy&budget as well as approved internal.
•	Leading meetings with strategic customers or stakeholders, developing and delivering presentations.
•	Coordination of the CRM system.
I am also in charge of liaising with main Italian and International trade organizations such as ICE, Promos, Confindustria for which I
am one of the coordinators of the new "club Paese China", that supports companies interested in investing in this country.

Marketing&Communication Specialist

Al360milano was a start-up operating into the design furniture market. Together with four partners, starting from an idea, we have
created a new collection of design furniture in aluminium for indoor &outdoor. The collection was presented during the Fuorisalone
del Mobile in Milan on April 2012.
•	Selection of different suppliers to coordinate (designer, production, treatments etc).
•	Development of a new website, a new catalogue, adv brochure.
•	Scouting and organization of promotional events and product placements to support the launch of the new brand in the market.
•	Creation of a commercial network with selection of different category of distributor, from the traditional retailer to the e-
commerce company like Dalani.

Partner&Managing Director

Communication and brand consultancy agency.
•	Management of the media plans campaign in collaboration with media agency.
•	Planning and coordination of communication and brand consultancy projects for Italian and international customers,
operating in different sectors (furniture, services, clothing etc).
•	Definition of all promotional materials and management of suppliers.
For 2 years I also was in charge as Editor @ The Work Style magazine - www.workstyle.ch, a new International magazine (English language) directed to the top management of the HR sector.
•	Strategic analysis and concept development for the first issues of the magazine.
•	Editing, contents definition, suppliers' selection (journalists, illustrators, photographers etc).
•	Creation of a distribution network for the magazine in different countries.
•	Selection and organization of business events as well as national and international fairs (SHRM2011 in Las Vegas).

Senior Account

(trade and marketing consultancy) for Poligrafica San Faustino - www.psf.it

Business development

Planning of direct marketing activities in cooperation with the Marketing Manager: customers' management,
presentation of products portfolio, creation of the direct marketing activities for the clients.
•	Advertising coordination and sales of advertising spaces for a free press.

Junior Account

Find out detailed information about paola bettinelli, Senior Marketing Specialist in milan

paola bettinelli: Senior Marketing Specialist in milan

paola bettinelli

MIP SCHOOL OF MANAGEMENT