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Director of Social Media

Top Management

My name is Parris Wells, I am the Director of Social Media at Trade Only, a SaaS corporation in the promotional products industry.  

I have 7 years of experience in the social media and blogging fields, starting as a social media intern my senior year of high school, and holding multiple internship positions and part-time positions while attending University.

Some of my skills include: social media marketing, organic and paid SEO, content marketing, blogging, Google Analytics, basic photoshop skills, digital publications (eBook, white papers), SEM, and more.  

During my time here at Trade Only, I have single-handedly managed all digital content distribution and social media scheduling.. If you're the type who likes numbers, here are a few of my greatest achievements:
-I established the Trade Only Blog just shy of a year ago, which has accumulated 10,000 views averaging 125+ views per day
-My social media and blogging platforms account for 40% of the traffic to our website
-I have increased our Twitter followers by 88%, I have tripled (3x) our Facebook followers, and I have quadrupled (4x) our LinkedIn followers

My social media talents are not limited to the SaaS industry, I have also held positions in the entertainment and beauty industries, which only further expanded my ability to cater content to any type of audience.

I am constantly monitoring my performance and implementing new strategies to increase engagement and virality on our social media and blogging platforms; I am a chronic learner.

Social media is an industry in its infant stages, and I look forward to growing and nurturing this industry as both a participant and a leader.

- I propose, write, and edit 4 blogs per week on the TradeOnlyBlog.com
- I curate and distribute content to our social media platforms: Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube
- I write and distribute press releases to our press contacts in the promotional products industry 
- I research and propose strategies for each social media platform and the Trade Only Blog
- I host marketing webinars quarterly, reviewing the 'hot' topics in the digital marketing field
- I utilize Google Analytics to direct our digital marketing strategy and accumulate KPI's for review
- I have published one eBook, and I am in the process of finishing my second eBook

•	Curated and distributed content to our social media platforms (Pinterest, Facebook, Twitter) 
•	Wrote and edited blogs for the Beauty TV Blog, 2-3 times per week on beauty tips, tricks, and trends 
•	Wrote and edited scripts for the Beauty TV minute which were distributed on YouTube, ROKU, and Samsung TV 
•	Interviewed celebrities in the beauty industry 
•	Worked hand-in-hand with the CEO to determine social media strategy

-Worked to produce content and social media posts for assigned titles
-Worked with the VP of marketing to create a marketing strategy for each assigned title
-Created online contests with promo giveaways

Social Media Intern

-Helped to develop the social media security certification SMSP
-Worked to develop the coursework for the certification
-Adjusted course material when necessary to best serve students

-Created, edited, and published content for the Lives of Style blog
-Managed a team of 5 social media interns
-Worked with the VP of Marketing on press releases and developing media contacts
-Pitched a video marketing campaign for the Lives of Style channel, and followed through with the execution

Senior Online Production Assistant

Find out detailed information about Parris Wells, Director of Social Media in San Juan Capistrano, CA

Parris Wells: Director of Social Media in San Juan Capistrano, CA

Parris Wells