Parris Wells: Director of Social Media in San Juan Capistrano, CA

- I propose, write, and edit 4 blogs per week on the TradeOnlyBlog.com - I curate and distribute content to our social media platforms: Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube - I write and distribute press releases to our press contacts in the promotional products industry - I research and propose strategies for each social media platform and the Trade Only Blog - I host marketing webinars quarterly, reviewing the 'hot' topics in the digital marketing field - I utilize Google Analytics to direct our digital marketing strategy and accumulate KPI's for review - I have published one eBook, and I am in the process of finishing my second eBook

• Curated and distributed content to our social media platforms (Pinterest, Facebook, Twitter) • Wrote and edited blogs for the Beauty TV Blog, 2-3 times per week on beauty tips, tricks, and trends • Wrote and edited scripts for the Beauty TV minute which were distributed on YouTube, ROKU, and Samsung TV • Interviewed celebrities in the beauty industry • Worked hand-in-hand with the CEO to determine social media strategy

-Worked to produce content and social media posts for assigned titles -Worked with the VP of marketing to create a marketing strategy for each assigned title -Created online contests with promo giveaways

-Helped to develop the social media security certification SMSP -Worked to develop the coursework for the certification -Adjusted course material when necessary to best serve students

-Created, edited, and published content for the Lives of Style blog -Managed a team of 5 social media interns -Worked with the VP of Marketing on press releases and developing media contacts -Pitched a video marketing campaign for the Lives of Style channel, and followed through with the execution