Pat Fraley: Owner, Ascend By Design in Long Beach, CA

• Oversee all aspects of AVID Sportswear Division including product, sales and marketing • Lead the development of the multi-year strategy for the brand incorporating direction from the executive team and input from key stakeholders. • Create and communicate brand mission, vision, positioning, identity, and strategic priorities to align stakeholders. • Drive brand decisions to meet or exceed company goals for unit volume, revenue, and profit. • Ensure Design Directors goals are aligned with the direction of the brands targeted consumers and provide guidance throughout the creative development. • Achieving growth and hitting sales targets by successfully managing the sales team • Designing and implementing a strategic sales plan that expands company’s customer base and ensure its strong presence • Create and develop new business opportunities for the brand. • Create seasonal sales forecasts down to style & color level • Work with major accounts on seasonal planning and SMU programs • Implemented new seasonal product design and development processes from concept to sample delivery • Work with production team on purchasing calendars, production forecasts, sourcing and deliveries • Work with e-commerce team to develop seasonal sales plans and online product launches • Work with performance marketing team developing creative direction and seasonal performance marketing strategy • Work with 3PL on seasonal forecasting and logistics • Work with licensor and GMPC ownership to ensure key deliverables and deadlines are being met

• National Account Sales • Business Strategy • Retail Analytics • Merch Planning • Product • Marketing