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Broadcast Advertising Inventory Specialist

Specialist & Consultant

Marketing Professional with 8 years experience in the marketing field including media relations, promotional marketing, marketing consulting, retail brand management, real estate marketing at a resort, and market research.  My undergraduate degree is in marketing and also went to grad school for my MBA which I completed 2011.

Specialties: Creative direction, client & vendor communication, project management, project reporting, event coordination & planning, organization, timelines, scheduling, email marketing, market research, employee incentive programs, sweepstakes, contests, gift-with-purchase, rebates, customer service, client interaction, vendor interaction, sales reporting, sales pitches.

- Maximize sales visibility and minimize unplaced spots of commercial inventory by working with local sales; offer successful solutions to oversold time slots.
- Provide accurate and timely program daily logs while ensuring that contents align with station’s revenue objectives.

- Develop and implement effective marketing and print advertising.
- Interface with merchant and field personnel to asses needs and prioritize marketing tasks based upon sales opportunity and return on investment.
- Work with vendors such as Nike, Under Armour, Adidas, Asics, North Face, Columbia, etc.

Marketing Specialist

- Traffic Coordinator/Producer
- Coordinate all timelines and content of brand projects (coupons, magazines, billboards, web banners, etc) from initiation to completion to ensure deadlines are met (up to 30 projects at a time).
- Communicate effectively and build positive business relationships with Marketing, Creative, Editorial, Photography, and other personnel in order to work efficiently as a team.
- Work with partners such as Denver Broncos, USA Football, US Lacrosse, Competitor Group, etc.

Producer

- Client management, project management, program execution, and follow-up analysis.
- Supervised creative staff and served as main point of contact for client and partner approvals.
- Created schedules and timelines to ensure projects met deadlines.
- Executed a national NASCAR sweepstakes that received over 600,000 entries.
- Performed Gift-with-Purchase incentives with nation-wide retailers.

Traffic Manager

- Layout and design of company newsletter; created presentations and marketing materials.
- Managed $600,000 employee incentive program for a travel agency.
- Control of e-communications software, sent approximately 25,000 emails a year for a Fortune 50 construction company.
- Ran weekly and monthly client sales reports for the same construction company.

Account Manager

- Merchandised NIKE brand products.
- Displayed the quality products in a way to appeal to consumers to purchase.
- NIKE Sports Knowledge Underground Training (online) to expand knowledge of product line.

Nike Brand Manager

- Assisted in selling approximately $16.2 million in real estate sales.
- Aided in obtaining $12.2 million in outstanding contractual dollars.
- Executed and monitored marketing campaigns that led to 1,165 new leads.
- Designed brochures, created sales reports, explained current and future development of DCMR.
- Active in the daily business operations of the office.

Sales Coordinator

- Designed signs, posters, banners, decals, t-shirts, hats, etc. for businesses in the area.
- Created brochures, marketing signs, and price lists which resulted in increased business.
- Attended training seminars and trade shows.

Sign Designer

Find out detailed information about Patricia Whittemore, Broadcast Advertising Inventory Specialist in Arvada, CO

Patricia Whittemore: Broadcast Advertising Inventory Specialist in Arvada, CO

Patricia Whittemore