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Giveback through uprooted a project i created with my neighbor during the pandemic. we build custom cedar planters (hanging and tabletop version) and give back the proceeds to local non-profits that support portland's most vulnerable community members. feel free to check out the brand/product at www.uprootedpdx.com

Category Manager at Grundens

Product creator and senior manager experienced in the development of a cohesive product…

•	Developed seasonal category direction and defined product strategy to meet brand objectives through in-depth consumer, market and trend analysis
•	Led all new product initiatives and go-to-market strategies to help age-down the brand and contemporize the category aesthetic
•	Grew closed-toe business by over 35% during my tenure, an important growth driver to the brand to better balance the business
•	Championed new product ideas like the Ulele and the Lae’ahi, OluKai’s most successful on-line product introductions, to date
•	Dove deep into Hawaiian culture and worked closely with brand ambassadors to ensure every aspect of product honored the people and place it was inspired by


Men's Product Line Manager

•	Product leader and line architect for Insulated, Lifestyle and Sandal footwear categories
•	Created in-depth Consumer Insights “brand books” to act as a beacon for the team throughout the product creation process, helping to keep us on-brief and on-brand
•	Championed the footwear arm of the brand’s global ThermoBall™ product technology launch, a huge revenue stream and growth driver for the company 
•	Managed and led the footwear component of the 2014 Sochi Olympic US Freeskiing team Villagewear kit
•	Footwear product lead for product collaborations with Supreme, Concepts, Publish, Pendleton and the Grateful Dead
•	Promoted from Product Line Manager to a Sr Product Line Manager with direct reports 



Senior Product Line Manager

•	Created product line segmentation and product briefs for Lifestyle and 3-Point sandal categories
•	Defined the protocol for and supervised all Special Make-Up business
•	Collaborated with Marketing to bring compelling product stories/solutions to market
•	Promoted from Product Coordinator to Product Line Manager


Product Line Manager

•	Coordinated with production Planning to ensure accurate and timely execution of the forecasting and buying process
•	Supervised a working library of samples for past, current and future seasons
•	Coordinated with Sales, Development, Operations and Customer Service to ensure day-to-day and long-term brand objectives were clearly communicated
•	Promoted from Technical Representative to Product Coordinator


Product Coordinator

•	Scheduled and preformed instructional clinics at over 300 outdoor specialty, sporting goods and footwear specialty stores
•	Served as Brand Ambassador at various core promotional events such as the Teva Mountain Games and GauleyFest
•	Learned invaluable customer insights from non-stop consumer interaction


Mid Atlantic Tech Rep

Find out detailed information about Patrick Anderson, Category Manager at Grundens in Richmond, Virginia

Patrick Anderson: Category Manager at Grundens in Richmond, Virginia

Patrick Anderson