Patrick J Canale: in Los Angeles, CA

Very misleading job title. What began as a role stocking a backcountry lodge with fuel, food, and TP morphed into managing million-dollar remodeling jobs while also servicing snowcats on the side.

Helped reinvent Kia Motors brand image, leading to ten years of successive sales records.

Created content and restyled online presence to the standards of the league's new presenting sponsor, Nike SB.

Voice and editor of all Scion marketing materials, including brochures, magazines, website, etc.