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Social media.

Performance Media Manager

Top Management

Background in a variety of different digital media disciplines, I’ve worn a lot of hats in helping brands and clients achieve their marketing goals. I got my start in the agency and publisher space and developed the tactical and technical knowledge to activate campaigns in the new age of marketing. Moving on to the Brand side, I’ve been a part of making Kroger come to life in paid channels and supported large scale initiatives such as a new brand rollout.

Currently focusing on translating our overarching marketing strategy into a variety of different digital mediums. Collaborating with a variety of teams my skills range from marketing tech implementations to creative briefing and tactical strategy. My expertise is shaped from handling day to day campaign activation and optimization, which gives me the foundations to navigate our current landscape. 

I Have the technical know-how and determination to help brands get the right message in front of their customers. I’m always looking to solve complex problems and be proud of my work at the end of the day.

Media Manager

Assistant Media Manager

Media Platform Manager

•	Act as the central role for digital campaigns to monitor the day-to-day performance, manage campaign adjustments and collaborate with internal and external parties to ensure we are creating value for our clients
•	Create client facing reporting and provide strategic recommendations that will help clients achieve their objectives
•	Assist sales reps and client strategy team in planning for upcoming quarters along with strategizing to meet specific business needs


Optimization Specialist

•	Trained new team members on department processes and tools used to manage digital campaigns
•	Developed and implemented site tracking strategies by working with web development and client to record conversion goals
•	Performed all functions of Associate while taking the lead on larger accounts such as E-Trade, Vans and FOX


Senior Ad Operations Associate

•	Activated and managed campaigns in third-party ad servers such as doubleclick to deliver client digital advertising media and exceed campaign goals
•	Communicated campaign objectives developed with planning and account teams to outside publishers and programmatic partners 
•	Worked in remote and team environments while ensuring objectives are aligned and results are being delivered
•	Handled troubleshooting concerns with digital campaigns, reporting, and creative issues between internal and external parties


Ad Operations Associate

•	Organized marketing campaign and generated written and digital content such as interviews, blog posts, and social media 
•	Was responsible for handling social accounts to schedule postings and promote interactions
•	Evaluated social media data and traffic to optimize social campaigns and drive engagement with the Music Brackets brand
•	Participated in on and off site media creation using audio and video equipment to develop content for the brand


Content Creator/Social Media Consultant

•	Analyzed website performance using tracking such as Google Analytics and presented a variety of web based statistics in an easy to understand format
•	Supported Engagement team in developing mass email marketing campaigns using content manager tools such as imodules
•	Studied social media data and trends to help maximize performance of social campaigns


Online Engagement Student Intern

•	Solely handled revenue centers in various park locations; Gatehouse, Boathouse, Concession Stand
•	Communicated with park patrons and co-workers to provide excellent service and assistance
•	Assisted with general park maintenance in a teamwork environment


Park Ranger

•	Gained knowledge of techniques and equipment for preparing and producing food for consumption, including storage and handling techniques
•	Worked in a team based environment to delegate tasks such as food preparation, cleaning, and direct customer interaction 
•	Communicated directly with customers orders on food line and handling cash register operations


Food & Beverage Sales

•	Provided the upmost hospitality to VIP patrons and artists with check-in and general event satisfaction
•	Participated with stage production team on facilitating different artist acts, along with setup and teardown of different equipment
•	Gained valuable networking skills from fellow workers in the industry


Movement Festival 2013 Intern

•	Put on multiple, large crowd events including 2012 US Senior Open
•	Prepared and served banquet rooms for private parties, wedding receptions, and golf outings
•	Provided excellent customer service to the public including customer needs assessments, meeting professional quality standards for services, and evaluation of customer’s satisfaction
•	Developed leadership by training of new employees in a fast-paced, professional environment


Banquet Staff

Find out detailed information about Patrick Walsh, Performance Media Manager in Detroit, MI

Patrick Walsh: Performance Media Manager in Detroit, MI

Patrick Walsh

Michigan State University