Consultant

Specialist & Consultant

Accomplished executive with more than 20 years combined experience in the fields of hospitality, event marketing and sports & entertainment with a focus on business development, strategic planning, integrated marketing and revenue generation.  Results-oriented business leader with a proven track record of delivering improved profitability through sustainable growth solutions, scalable business processes, financial management, and building cross-functional teams focused on results, collaboration and impact. Recognized for strategic vision, innovation, execution, and passion. 

CORE COMPENTENCIES 
•  Visionary Leadership		       
 •  Partnership Development		      
•  Agency / Vendor Management
•  Business Development		        
•  360 Integrated Marketing Strategy           
•  Cross Functional Team Leadership	
•  Budget / Sales Forecasting	        
•  Sponsorship Strategy & Activation	      
•  Client Relations


Strategic consultant leveraging 20+ years of sports, entertainment and hospitality experience to work with clients in linking marketing, activation, products and partnerships with growth plans that drive revenue, engagement, loyalty and results.

Provided marketing leadership for global foodservice provider's education sector representing $980M in annual sales across eight regions, 600+ school districts and 4,000+ schools.
Lead strategy and executional planning of all marketing, corporate and field resources and sales and retention initiatives to drive an increase in meal participation (food and beverage sales) and student engagement. Responsibility for bottom-line factors included strategic planning, pricing and procurement strategy, national program development and client retention.
Key Achievements:
• Evolved the Chartwells K12 marketing strategy to drive greater innovation, efficiency, and profitability.
• Opened new marketing channels and established strategic alliances to evolve and activate digital programming.
• Developed and successfully introduced new products and promotional programming for K-12 sector.
• Restructured business development and retention strategy to provide sales force with resources to drive revenue.

Senior Director of Marketing & Business Strategy

Directed the strategy and execution of regional business and marketing plans for the leading developer and operator of global flagship shopping destinations to increase traffic and grow sales and NOI performance across region.
Spearheaded vision, strategy and execution of revenue driving business solutions and guest experience improvements including leasing strategies, restaurant and dining partnerships, digital and social activation, brand and campaign management, PR and media outreach, consumer events and the premium guest services and amenities programs.
Key Achievements:
• Developed new to market event marketing strategy and dining program that increased annual center sales by +22.5% and drove visitor traffic +32%.
• Captured market share and revenue growth results leading directly to new leasing contracts and brand ventures.
• Led cross-functional teams to successfully activate marketing programs and leasing strategies with proven results across business disciplines, retail categories, and socio-economic and cultural demographics.

Senior Director of Marketing, Mid-Atlantic Region

(Regional Marketing Manager, Global Director of Marketing)
Ensured the delivery of global marketing strategies and local market action plans for $2 billion foodservice provider serving sports and entertainment venues worldwide.
Partnered with operations leadership teams to control overall expenses, enable long-term revenue and drive year over year profitability by elevating the fan experience, leveraging sponsorships and driving non-event day sales.  Developed and deployed integrated marketing strategies, global and field resources and new business and client retention initiatives. Managed regional team responsible for driving marketing programs to deliver against success metrics. Collaborated with sports leagues and teams that included the NFL, NBA, MLB, NHL, NASCAR. USTA and the PGA.
Key Achievements:
• Created global marketing programs to drive the fan experience and industry innovation via culinary programming, food and beverage concepts, strategic partnerships, ticketing strategies and localized market integration.
• Established new revenue channels through emerging technology and digital platforms including Mobile Device Ordering, Kiosks & Menu Board integration and programming and the FANshare Satisfaction & Research Program.
• Drove non-event day revenue up 10% year over year through national group sales campaigns that included sales & catering pricing strategy, creative concepting, web development, CRM management and event activation.
• Recipient of 2008 - Levy Dream Team & Compass Be A Star - Impact Player of the Year Award

Senior Director of Marketing

-Jan. 2005 - June 2006
Directed all corporate sponsor sales and marketing initiatives for play-off caliber NBA Sacramento Kings and 2005 WNBA Champions Sacramento Monarchs.
Managed business development, sales and service, and year end reporting to ensure maximum ROI, ROO and renewal retention rate. Lead the development and execution of integrated business strategies with internal departments (media, ticket sales, game day entertainment, basketball operations) to deliver against contractual obligations and drive the conceptualization and delivery of activation programs for roster of 80+ sponsorship clients both in market and in arena while providing value-add.
Key Achievements:
• Directed the planning, development, and execution of overall Sponsorship Operational Plan and fiscal reporting to meet and exceed MSE's revenue goals for the Strategic Alliances Sales & Services Department
• Named team lead for relationship with NBA's Team Marketing & Business Operations unit (TMBO) to incorporate league wide sponsorship initiatives, share best practices, and integrate examples into teams' business plans.
• Directed the forecasting, reporting, analytics of all sponsorship data for the delivery of annual sponsorship summary presentations with an emphasis on results expected and ROI achieved.
• Responsible for negotiations and activation of high level integrated sponsorship opportunities in excess of 15M+.

Director, Partnership Marketing & Client Services

Find out detailed information about Patti Green, Consultant in Chicago, IL

Patti Green: Consultant in Chicago, IL

Patti Green

UNIVERSITY OF MARYLAND