paul baclawski: Marketing and Sales Executive in Lake Forest, California

• Increased bookings by 30% for Orange County, Riverside, and San Bernadino territory. • Generated 20% increase in sales leads with a 15% increase in close rate. • Created cross functional sales training with General Manager and Sales Leads • Hire, train, and manage a team of 30 plus field reps. • Create quarterly and annual sales and marketing forecasts with KPI’s and ROI goals.

Responsible for marketing, social media, brand positioning, collaborations, purchasing, vendor relationships, events, location activation, community outreach, and marketing spend for Nice Kicks and Shoe Biz/Anthem.

Responsibilities included: Brand marketing, buying for footwear, apparel, accessories, and collectibles, event marketing(Comic Con SD, Anime Expo, etc.), location activation, brand relations, collaboration management(footwear, apparel ,accessories, and collectibles), design support, marketing spend, media relations, community outreach, social media strategy, brand positioning, and vendor relationships.

Co founder. Responsibilities included: Brand marketing, buying for footwear, apparel, accessories, and collectibles, event marketing(Comic Con SD, Anime Expo, etc.), location activation, brand relations, collaboration management(footwear, apparel ,accessories, and collectibles), design support, marketing spend, media relations, community outreach, social media strategy, brand positioning, new store locations, new store openings,and vendor relationships.

Responsibilities included: Brand marketing, location activation, brand relations, marketing spend, media relations, community outreach, social media strategy, brand positioning, retail merchandising, visual merchandising, new store openings, and vendor relationships. In charge of Shiekh Shoes community center efforts in Compton CA.

Customer Service Team lead, account marketing, Retail Marketing Manager, Retail Merchandiser, Key account marketing manager, Key account sales manager, Leading edge marketing manager, Leading edge sales manager, and Field rep marketing manager.