Paul Goncalves: Co-Founder, CMO in Los Angeles, California
Paul Goncalves
Co-Founder, CMO
Los Angeles | US
Interests
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Industries
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Work experience
Through6
Co-Founder, CMO | 04/2014 - Current
- Launched Through6, a disruptive on-demand platform specializing in custom premium apparel and textile goods. Through6 enables creators, merchants and brands to build differentiating apparel lines using seamless integration and design software, ultimately allowing users to scale strategically and be able to react to real-time customer demand.
- From inception to execution, responsibilities include brand development and identity, platform design
and oversight, go-to-market strategy, creative/ad assets and all other marketing activities.
- Oversee product development, automated workflows and service and product messaging and
merchandising.
- Led and secured initial capital and continue to spearhead all facets of M&A efforts and strategic
partnerships.
- Incubated marketplace, ModThread, a B2C customization mobile app and marketplace, leveraging the capabilities of Through6.
PHENOMENON
Group Brand Director | 03/2013 - 04/2014
- Led all lifestyle/retail accounts, including fashion e-commerce retailer Revolve and Forward, SBE Entertainment Group, and Men’s Wearhouse, collaborating directly with C-level executives to develop innovative solutions for complex business challenges.
-Key areas of focus included brand discovery and repositioning, consumer insights, creative development, and go-to-market strategies.
BESPOKEN
Partner, Brand/Marketing Lead | 02/2009 - 01/2013
• Successfully launched contemporary menswear label and posted significant revenue growth year over year, resulting in a multi-million dollar business with global distribution; Winner of GQ Best New Men’s Designer of 2013
• Spearheaded all business development and marketing initiatives, including the launch of ecommerce, digital and social strategies; successfully pitched and secured brand collaborations to further enhance brand exposure
• Responsible for brand development, visual language, communications and design at all touch points; managed sales teams, PR and Digital agencies
• Planned and implemented seasonal presentations for New York Fashion Week and press previews in New York, Paris and London
• Developed overall business plan, which led to securing capital for future funding
Saatchi & Saatchi LA
Account Director | 11/2004 - 02/2009
• Oversaw long-term strategic framework for Toyota portfolio, including branding efforts of Toyota’s two key focuses – Toyota’s youth initiative and Prius/hybrid technology (HSD)
• Led the highly anticipated launch of the next-gen Prius, including high level strategic development and integration of all internal and external disciplines
• Partnered with global agencies/counterparts to share insights and best practices on rolling out Prius & HSD in their respective markets
• Managed a youth ambassador program enlisting key influential panelists to engage in discussions, generate content and activate offline activities
• Responsible for leading and managing the non-profit environmental organization Surfrider Foundation; resulting in growth in awareness and in membership
Doner
Account Director | 01/2002 - 10/2004
• Managed communication strategies for Mazda's anchor nameplates, including Mazda's largest product launch in history, the Mazda6
• Responsible for developing and implementing go-to-market plans for a variety of launch and sustaining nameplates
• Developed alternative marketing opportunities to promote consumer interaction and discovery of the brand
Saatchi & Saatchi
Account Supervisor | 08/1999 - 01/2002
• Oversaw long-term strategic framework for Toyota portfolio, including branding efforts of Toyota’s two key focuses – Toyota’s youth initiative and Prius/hybrid technology (HSD)
• Led the highly anticipated launch of the next-gen Prius, including high level strategic development and integration of all internal and external disciplines
• Partnered with global agencies/counterparts to share insights and best practices on rolling out Prius & HSD in their respective markets
• Managed a youth ambassador program enlisting key influential panelists to engage in discussions, generate content and activate offline activities
• Responsible for leading and managing the non-profit environmental organization Surfrider Foundation; resulting in growth in awareness and in membership
Grey Worldwide
Account Executive | 08/1997 - 07/1999
• Managed all aspects of the national Fit product launch, creating a new category in the marketplace
• Assisted with all aspects of the Febreze launch, P&G’s most successful recent product/category introductions