Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Health & Fitness

Volunteering

Cooking

Traveling

Marketing Director

Marketing & Sales


•	Hired to set up and manage GINAR's first marketing department. Manages, mentors and leads a team of 4 to plan and deliver the marketing and brand strategy for the business and launch innovative blockchain products to the sector.
•	Point of contact for all marketing-related matters.

Achievements

•	Developed data-driven and scalable go-to-market and launch plan to build brand awareness and lead generation through an omnichannel approach using social, content, event, and digital marketing tactics


Developed a long-term strategic vision and brand plan for the launch of a brand associated with hip-hop artist Fetty Wap and his recording label. Led a cross-functional leadership team across Design, Production, Marketing, Sales, Finance, Legal and Strategy.

•	Responsible for implementing business goals and marketing plans for the launch of the brand. 
•	Launched multi-channel marketing campaigns for brand awareness. Executed consistent brand messaging and social media engagement. Targeted B2B and B2C markets.

Achievements

•	Established over 100 new retail accounts nationally by primarily leveraging influencer marketing and tradeshows. Penetrated a crowded market and guided business direction as a founding decision-maker in a start-up. 
•	Increased and optimized sell-through rates at the retail and e-commerce level by agile methodology.


Director of Marketing & Communications

Spearheaded branding and marketing for hip-hop streetwear brand as part of the Sean Diddy Combs branded portfolio. Led cross-functional teams in product development, design, marketing, and strategy. 

Achievements

•	Achieved an increase of year-over-year sales of $20M, and overall business consistently grew 15-20%. 
•	Launched a new category into the children’s and infants’ market, exceeding sales goals by 25%.


Head of Brand Development, ENYCE

•	Directed brand growth for the surf and beach lifestyle brand through expanding category offerings.
•	Strategically positioned the brand to generate $30 Million in guaranteed royalties through licensing partnerships.
•	Formulated and executed a product and marketing strategy for numerous categories, from activewear and skincare to sporting goods and furniture.


Brand Director	

Managed brand licensing and business development for a portfolio of brands including Airwalk and Sims Snowboards. Categories included skate, snow, surf, running, MMA. Product categories included hardgoods, softgoods, footwear, and accessories. 

Brand Licensing Manager

•	Directed re-launch effort that revitalized iconic Beastie Boys’ brand, achieving 30% sales growth after one year, with continued sales annual growth.
•	Activated and integrated content marketing, social media and event marketing with retail flagship store, increasing store sales by 20%
•	Valuation of the company grew 25% enabling the owner to sell the company at his desired price


Marketing Communications Director  

Find out detailed information about Paul Kim, Marketing Director in Brooklyn, NY

Paul Kim: Marketing Director in Brooklyn, NY

Paul Kim

Fordham University