Masters in Economics and Business Administration

Creative Agencies

Lifestyle

Snow

Streetwear

Surf

Marketing and Product Director

Marketing & Sales

I am a marketing professional with a considerable track record of achievement at some of the worlds biggest sports brands. From creating digital campaigns and managing product collections, to building category strategies and curating global brand partnerships, I have worked successfully in all areas of consumer facing brand output. I love to learn and grow and help others to do the same. I drive growth wherever I go

Created the FW21/SS22 product offer and roll out plan
Responsible for content calendar, product content creation, influencer plan and community activation

Responsible for all consumer facing brand output; social, digital, retail and all points in-between
Reported directly to the CMO, managed a team of six including creative service and e-commerce studio teams
Built and executed a commercial calendar, lead weekly cross functional meeting between e-comm, CS, merchandising, and sales to drive alignment
Created the brand partnership strategy, first programs include World Ocean Day with the illustrator Jean Jullien, and a research partnership with TU Delft
Digital campaigns drove 50% growth of e-commerce channel vs PY, My Bikini campaign 270% growth in bikinis
Collaborated with e-commerce team on launch of new website, including overhauling brand pages
Responsible for triannual GTM sales events and all sell in tools
Organically grew O'Neill Europe IG following by 25%, outpacing all other regions
Managed external agency network, worked with marketplaces to improve O'Neill product content

Head of Consumer Marketing

Transformed a filmmaking partnership into a full service creative agency
Built a five year business plan including portfolio, functional, and financial targets, client strategy and rollout of resources. 700% growth from 2016-2020
Primary contact for all clients, lead the team in creating, presenting and managing all projects
Cultivated and landed clients including adidas, Under Armour, Deliveroo, Musto, Reebok and the BBC
Balanced our portfolio via collaborations with London Fashion week and Hypebeast
Responsible for pricing, forecasting and business planning, worked closely with finance on monthly P&L's, cash flow and balance sheet
Built a communication strategy and content plans for all LF channels, responsible for hiring; added production, creative, and motion graphic functions.
Worked with ownership to manage pandemic crisis, agency was able to keep all employees

Account Director

London
Hired by BME Events to help build a new branch of their company, BME Esports. My time was split between this role and La Familia.
Built a service offer, positioning, and go to market strategy for what is now the biggest Esports agency in the Middle East
Created and landed pitches for Coca Cola Egypt and KFC, created campaign for Insomnia Egypt, the Middle East's biggest Gaming festival

Marketing Director

Lead the OTIF delivery of all Q4/Q1 programs including Foot Locker Europe, Pharrell Williams, CNN, adidas.
Lead a team of 10, including account management and production functions.

Added responsibility for the Casual footwear and accessory categories to previous role, 130M euros total business
Management of two direct reports, lead cross functional connection with Footwear, Brand Comms, Operations and Sales
Lead kick off meetings with strategic key accounts. Developed and landed Classics first ever apparel SMU collection for Size?
Curated, developed and delivered global brand collaborations including Sixpack, Kitsune, Wood Wood, Beams.
Mobile Number: +1 672 515 7543	Location: South Granville, Vancouver	E-mail address: pauljamesliammartin@gmail.com	Linkedin: linkedin.com/in/paul-martin-638b7411

Work experience

Senior Global GTM Manager

Responsible for Classics apparel business globally, 20% net sales growth from 2013-2015
Developed the product and segmentation strategy, implemented three year plans for both the category and key markets
Global merchandising responsibility for all Classics and Basketball apparel ranges, primary contact for all markets and key account teams
Drove the organization of all sell in meetings for the category including bi-annual GMMs, and key account sales meetings
Built new apparel tools, including quick turn and reduced minimum programs, to drive target distribution penetration

Global GTM Manager

Created and managed Global Workout Plus 25th Anniversary on a regional budget, 87% sell through globally
Developed all tools for marketing mix to support anniversary: media partnership with High Snobiety, retail windows, communication calendar, and seeding plan
Worked with Sony Music EMEA to identify and activate music assets for local and regional campaigns including Labrinth and Birdy Nam Nam
Identified and developed brand partnerships including Cheap Monday, Marvel and Caterpillar.

Assistant Marketing Manager

Herzogenaurach
Reported directly to the Head of Apparel on brand focus collections. Managed luxury motorsport and lifestyle ranges from creation of new product brief through to in store
delivery, including sales launch and factory negotiation
Drove high level collaborations with external partners including Ferrari, Hussein Chalayan and artist Kehinde Wiley for World Cup 2010 in South Africa

Assistant Product Manager

Herzogenaurach
Responsible for the Foot Locker Europe accessory and apparel SMUs
Built new product briefs and worked with design and development to deliver consumer focused, market relevant ranges

Find out detailed information about Paul Martin, Marketing and Product Director in Vancouver, BC

Paul Martin: Marketing and Product Director in Vancouver, BC

Paul Martin

Copenhagen Business School

Haskayne School of Business

University of Calgary