Creative Agencies

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Wake

Camping

Design

Outdoors

Fashion & apparel

Digital Marketing and Sales Manager

Digital & Media

<p>Creative professional with over 17 years of experience driving revenue growth, implementing effective marketing campaigns and shaping brand standards.</p>

-	Generated online revenue resulting in over $100 million annual revenue.

-	Executed effective email marketing campaigns that achieved over $13 million in revenue.

-	Reduced overall production time of marketing emails and assets by 58%, through automation and analytics.

-	Oversaw creative direction for multiple websites and proprietary brands, ensuring that all creative assets were aligned with brand identity.

-	Developed and implemented effective creative strategies that resonated with target audiences across all touchpoints.

-	Worked collaboratively with cross-functional teams to develop and execute campaigns that drove traffic, engagement, and revenue growth.

-	Ensured consistent quality in all creative outputs, from initial concept to final deliverables.

-	Built the YouTube channel to over 50k subscribers, aimed at educating customer base, increasing brand awareness and promoting the company’s image.

-	Planned brand strategies, forecasted growth and established goals for all brands associated with Active Sports Inc.

-	Maintained direct relationships with outside advertising agencies overseeing multi million dollar budgets that covered both traditional and digital.

Creative Director

-	Oversaw execution of all digital marketing initiatives, including website updates, email marketing, social media, SEO and paid advertising.

-	Developed marketing campaigns that improved performance and met set business objectives.

-	Collaborated with teams to ensure that all digital initiatives were aligned with brand identity, timelines and budgets.

-	Lead daily maintenance, design & testing of all UI/UX changes on our platforms.

Ecommerce and Digital Marketing Director

-	Designed compelling visuals and designs for various websites, skateboards, snowboards, clothing, packaging and email campaigns.

-	Created cross-platform social media campaigns based on seasonal sales including both digital and video ads.

-	Worked with product designers to develop graphics for snowboards, skateboards, wakeboards, and bikes.

-	Assisted marketing with direction of photo and video shoots.

Graphic Designer

-	Produced high-quality visuals and multimedia assets that engaged audiences, drove revenue, and led consumers to purchase products.

-	Managed and oversaw an extensive library of photo/video ?les.

-	Created, designed, and executed a working photo and video studio, where we shot clipped and edited imagery for online use.

-	Shot, edited, and managed all video content for online product pages, reviews, and social assets.

Lead Photographer/Videographer/ Web Specialist

Find out detailed information about Paul Loula, Digital Marketing and Sales Manager in Lindstrom, MN

Paul Loula: Digital Marketing and Sales Manager in Lindstrom, MN

Paul Loula