Paul Myers: Founder - CEO in Encinitas, CA

540 is a conduit to youth culture and lifestyle enthusiasts. A marketing agency that fuses action sports, entertainment, and youth culture via unique concepts, promotions, and events offering an array of marketing services including creative services, affinity marketing, event marketing, mobile marketing, sampling, licensing, trend research and promotions. Based in Carlsbad, CA, 540 partners with brands, as well as agencies, to create, develop, and execute turnkey marketing efforts that increase brand loyalty, create visibility, and reinforce image.

Revolutionary new cloud-based stored value, rewards and loyalty solution designed for teen focused retailers built on successful experience and delivery of digital loyalty, rewards & offers since 2003 combined with successful trials of mobile payments via P2P, NFC and QR since 2006. Jib Technologies offers teen focused retailers lower fees, customer loyalty opportunities and exceptional security features via a proprietary gift (stored value) card and loyalty solution designed to lower a merchant's cost per transaction thus reducing the cost of payment acceptance and reducing the incidence of fraud while delivering digital rewards, offers and other CRM programs. Think Apple Pay for ANY mobile phone with BitCoin like security!

If we band together, we can make a difference!

Contour is the market leader in HD Wearable Camcorders, enabling modern day explorers to tell their stories of action, adventure, and travel through video. Leading the way in making action video easy to shoot and share, Contour is dedicated to creating simple tools that enable hands-free capture and effortless sharing of video online with the world. For more information about Contour please visit www.contour.com

Lucky Lucy's was founded in October 1992 by former Plan B and H-Street co-founder Mike Ternasky along with Damon Way and Ken Block. After being acquired by 540 in 1996, Lucky Lucy's grew to be the largest skateboard related mail order catalog in the world. The day after Alloy Online announced the acquisition of CCS, Lucky Lucy's was targeted for an M&A by Hardcloud.com as well as Swell.com. In the end, Lucky Lucy's was acquired by Pie.com which was founded by Jake Burton's cousin.

Internationally recognized specialty retailer, manufacturer and marketer in the Action Sports Industry.

Through a merger/acquisition deal combining several of my existing retail, mail-order, manufacturing and media brands Pie.com was launched in 2000 - a premiere Internet based "portal" combining brick and mortar retail, e-commerce, mail-order, television and magazines to offer consumers everything from content to products relative to Action Sports, often referred to as Extreme Sports. Pie.com utilized a convergent media model to leverage its retail operations via media related holdings such as EXTV on Fox Sports Net and its magazines, PLOW Snowboard Magazine and Wide Open Motocross Magazine. To see the current operations, visit <http://www.extremepie.com/> and sister sites.