Bike

Outdoor

Snow

A globally experienced, multi-cultural tri-lingual senior-level executive leading international businesses across the sporting goods sector(s) [e.g. equipment, footwear, apparel, bike, snow, outdoor, fitness, water sports, individual and team sports, etc.).
Recent roles: Interim CEO, Regional Managing Director / GM, SVP Int’l Sales, Export Director and Global Marketing Director.

Entrepreneurial and growth-oriented, working in both permanent and interim / project capacities, posting a strong track record of driving change and implementing measurable, sustainable performance acceleration, in a wide variety of sporting goods' company environments: struggling commercial turn-arounds to existing divisions across Europe / EMEA, Asia-Pacific, Latin America.


GOCYCLE [KARBON KINETICS LTD.] www.gocycle.com	2013 – 2014
World’s most innovative electric bicycle company: PE-backed, 4-year old “turn-around”
CEO (Interim)	(Jun. 2013 – Aug. 2014), Greater London, UK
Led the company’s re-boot after 4 years of start-up investment and NOLs, brought in by the Chairman to become Gocycle’s first ever CEO (interim). Managed and motivated staff of 20 employees. Main achievements:
•	Re-Structured entire commercial Go-To-Market strategy, replacing poorly performing European distributors with direct-to-dealer approach via owned and agent-orientated sales model.  Delivered +65% growth vs. 2013, while generating greater margin % and £, to fund new market penetration and distribution diversity.
•	Validated highly successful sales channel outside of traditional bicycle distribution, delivering excellent sell-out metrics, while securing “proof-of-concept” scalable platform.  Premium VIP channel tested and proven.
•	Re-Launched Gocycle’s marketing model, replacing literally every touch-point to consumer / dealer, investing £300K+ over 2013-2014, delivering in-country PR resources, and marketing agency output (int’l photo shoot / video shoot, new website, print collateral, trade show exhibition, distributor tools, etc.)
•	Changed out entire finance and operations department, hiring new Financial Director / CFO and related staff.
•	Raised new investment funds from current investors, to scale to self-sustaining position in 2014 and 2015

Interim CEO

Find out detailed information about Paul Stratta,  in Uccle, BRU

Paul Stratta: in Uccle, BRU

Paul Stratta

Kellogg School of Management