Fashion

Creative Director, Merchandiser

Marketing & Sales

    In the last three years as Creative Director at Dickies Girl, I was able to elevate the design and customer perception from a Khaki pant at Kmart to one of the hottest junior brands at retail. I reworked and re-imagined Dickies heritage items, updating fabrics, fits and colors to appeal to the junior customer. We were able to scale the brand from the specialty retailers Free People, Tilly’s, Urban Outfitters, and Zumiez into the Department stores Macys, Dillard’s, Kohls, Target and JCP all within 3 years. I directed Dickies Girl marketing, creating compelling images that attract the younger female customers and a dynamic social media following that inspires influencers and celebrities to express their own individuality in Dickies.
I directed an incredible team of Designers, Graphic Artists, Tech Designer, as well as social media coordinators, content creators and our PR agency. After the first year of rapid growth Dickies Corporate awarded us the license for Dickies Girls and Boys fashion.
    I have over 15 years of Creative Design Management experience, working for large corporations and retailers to present collections with confidence and the ability to persuade decisions. I have been the point person to organize market week showrooms, trade show events such as WWD Magic, Surf Expo, Consumer facing activations such as ComplexCon, and Marketing opportunities such as Vans Warped Tour. I have extensive travel experience sourcing in Asia, Trend research in Europe, and representing the brand at retailers across America and Canada.


Dickies Girl, Jerry Leigh of California, official licensee for Dickies, VF corp.
- Manage team of designers, graphic artists, tech designers, PR, web marketing and social media.
- Create marketing vision through photo shoots, product packaging, digital assets, online presence and social media.
- Merchandise online assortment for Dickies.com/dickiesgirl Manage UX, UI.
- Merchandise unique assortments for Free People, Urban Outfitters, Dillard's, Macys, Tilly's, Zumiez, Kohls, JCP Target and Amazon.
- Manage PR group to boost presence at Media outlets by seeding product to Influencers and Celebrities.
- Concept shop domestic and internationally to create seasonal trend forecasts.
- Travel overseas to develop and source factory direct apparel programs.
- Present line to key retailers and Dickies management at VF Global licensing meetings.
- Design booth and execute trade show presence for WWD Magic, Agenda, Surf Expo, and ComplexCon.

Design and merchandise for Private label accounts, JCP, NY & CO, VF Wrangler, Dickies, Torrid, F21, Chico's.

Design Director- Anfield Apparel

Design and merchandise sportswear for Contemporary, Juniors, Misses, and Plus size wovens, knits, athleisure.

VP of Design and Merchandising

- Merchandize Americas #1 Junior Contemporary Fashion brand Celebrity Pink with $100 million Wholesale sales.
- Direct Design Categories Denim, Knits, Athleisure, and Sportswear.
- Attend all market weeks and buyer meetings, present new products to retailers.
- Create line plan and oversee stock cuts and replenishment programs.
- Lead Design team of 10 designers, textile artists, and assistants.
- Direct Licensees, approve all collections, attended licensees shows; provide brand trend direction.
- Oversee Marketing and Social Media, web design, Co-Op retailer marketing events.
- Comparative shop and travel to Europe to shop and analyze trends, create color palettes and trend boards.
- Direct Design for Contemporary Denim brand Liverpool Jeans Company sold at over 1000 specialty stores.
- Direct Design for Children's and Plus Size divisions.

Direct Design for private label and Non- Denim divison of LEI Brand.

Design Director- LEI/Jones Apparel

Chairman's Award winner 2003
Design and merchandise Juniors, Girls and Preschool casual lifestyle collection.

Sr. Designer

Direct Design for casual sportswear division.

Design Director

Merchandiser, Design, Marketing

Find out detailed information about Paula Unger, Creative Director, Merchandiser in glendale, CA

Paula Unger: Creative Director, Merchandiser in glendale, CA

Paula Unger

Fashion Institute of Design and Merchandising