Paula Unger: Creative Director, Merchandiser in glendale, CA
Paula Unger
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Creative Director, Merchandiser
glendale | United States
Skills
No information
Interests
No information
Industries
Fashion
Work experience
Dickies Girl, Jerry Leigh of California
Creative Director, Merchandiser | 09/2017 - Current
Dickies Girl, Jerry Leigh of California, official licensee for Dickies, VF corp.
- Manage team of designers, graphic artists, tech designers, PR, web marketing and social media.
- Create marketing vision through photo shoots, product packaging, digital assets, online presence and social media.
- Merchandise online assortment for Dickies.com/dickiesgirl Manage UX, UI.
- Merchandise unique assortments for Free People, Urban Outfitters, Dillard's, Macys, Tilly's, Zumiez, Kohls, JCP Target and Amazon.
- Manage PR group to boost presence at Media outlets by seeding product to Influencers and Celebrities.
- Concept shop domestic and internationally to create seasonal trend forecasts.
- Travel overseas to develop and source factory direct apparel programs.
- Present line to key retailers and Dickies management at VF Global licensing meetings.
- Design booth and execute trade show presence for WWD Magic, Agenda, Surf Expo, and ComplexCon.
Huayin Factory Group
Design Director- Anfield Apparel | 03/2016 - 09/2017
Design and merchandise for Private label accounts, JCP, NY & CO, VF Wrangler, Dickies, Torrid, F21, Chico's.
Epoch Apparel Group
VP of Design and Merchandising | 03/2014 - 09/2015
Design and merchandise sportswear for Contemporary, Juniors, Misses, and Plus size wovens, knits, athleisure.
Celebrity Pink
VP of Design and Merchandising | 04/2010 - 03/2014
- Merchandize Americas #1 Junior Contemporary Fashion brand Celebrity Pink with $100 million Wholesale sales.
- Direct Design Categories Denim, Knits, Athleisure, and Sportswear.
- Attend all market weeks and buyer meetings, present new products to retailers.
- Create line plan and oversee stock cuts and replenishment programs.
- Lead Design team of 10 designers, textile artists, and assistants.
- Direct Licensees, approve all collections, attended licensees shows; provide brand trend direction.
- Oversee Marketing and Social Media, web design, Co-Op retailer marketing events.
- Comparative shop and travel to Europe to shop and analyze trends, create color palettes and trend boards.
- Direct Design for Contemporary Denim brand Liverpool Jeans Company sold at over 1000 specialty stores.
- Direct Design for Children's and Plus Size divisions.
LEI Jones Apparel
Design Director- LEI/Jones Apparel | 11/2004 - 05/2006
Direct Design for private label and Non- Denim divison of LEI Brand.
JCPenney's Arizona Jean Co
Sr. Designer | 01/2002 - 11/2004
Chairman's Award winner 2003
Design and merchandise Juniors, Girls and Preschool casual lifestyle collection.
Vintage Blue, a division of Kellwood
Design Director | 11/2000 - 12/2001
Direct Design for casual sportswear division.
Paris Blues
Merchandiser, Design, Marketing | 01/1996 - 11/2000