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Managing Director

Top Management

A dynamic, results-driven commercial professional with extensive experience working across sports brands and FMCG.  An exceptional track record in Sports Marketing, Licensing, Client Management and Business Development. Devising/implementing strategy to improve brand position, drive business growth and boost profits in pressurised, fast-paced settings. Experienced negotiator with extensive international experience. 

Key Skills:

•	Global experience and know-how, multi-lingual 
•	Extensive experience in dealing with Consumer Brands 
•	Strong commercial and financial skills
•	Excellent network of contacts with professional football players, sportsman, agents and licensees
•	Energetic and enthusiastic, personable, perceptive and persuasive


Taking advantage of the experience gained over more than 20 years in senior positions in the sports industry
working in brands like Adidas, Umbro and Nike Inc across various roles in a global marketplace, we offer a
range of services within the sports industry.

As we cannot claim we know everything, we have a group of people as well as business associates who work with us and are specialists in their own field bringing a fantastic stock of knowledge, expertise, maturity and experience.

-   We   procure sponsorship contracts for athletes and clubs
-   We   map, negotiate and manage their commercial contracts and advise them on legal and fiscal matters.
-   We   help brands manage their business development
-   We   help brands with their product design and development
-   We   help athletes find the right agent and agents the right athletes
-   We   help football clubs in their Talent ID and recruitment as well as their market recruitment strategy.

We don't claim we are the biggest or the best, but we can claim we are passionate, that we love a challenge,
that we act with integrity, that we are diligent and reliable and we aim to provide the best service possible for
our clients.

-   Led the Sports Marketing function for Umbro globally delivering increased visibility and authenticity
-   Maximised the return on investment of a 4.5-million-dollar budget, building strategy, planning, prioritising and goal setting across an international network of professional football players and licensees
-   Secured multi-million-dollar, multi-year, and annually renewable business partnerships bringing profitable results
-   Managed all sports marketing partnerships and built strong relationships with all assets, overseeing and evaluating Umbro's worldwide Sports Marketing landscape in terms of revenue commitments, opening new
markets and expansion opportunities in existing markets
-   Led all Sports Marketing initiatives to build a worldwide footprint and increase the range of sectors where the Umbro brand could be successful
-   Enhanced collaboration with Brand Management, Commercial and Legal teams to identify and develop cross-
company licensing and marketing opportunities
-   Championed and led the Futsal Business Unit project, expanding diversification of brand to build a 5-million-dollar
revenue category
-   Identified agreements due for renewal on an ongoing basis and improved the management of the renewals
process with selected assets/licensees
-   Analysed the gaps in the portfolio, researched and met talent and their agents, negotiated and developed deal
structures, determined sponsorship scope and secured deals globally
-   Kept abreast of developments within the Sports Marketing and Licensing industry, including competitor analysis
-   Devised a range of KPI's related to targets and benchmarks for performances of assets
-   Improved relationship with partners, with accountability for product, providing guidance on promotions, working
closely with product and marketing teams
-   Led and managed the Sports Marketing team and guiding them in the priority-setting process, eliminating
blockers, and facilitating delivery and continuation of enhanced services

Head of Global Sports Marketing

-   Led the Sports marketing development strategy for Global assets (Clubs/Players) in line with business and marketing objectives including budget setting and management.
-   Managed a 40-million-dollar budget (excluding FA's) across an international network of professional football
players, clubs and licensee support.
-   Organized, managed and increased the productivity of a team of 10 sports marketing executives from different
areas from club kit management, player recruitment, player servicing and player and club activation.
-   Devised and led the process of recruitment of established and next generation of players to deliver brand
visibility and authenticity. Managed to recruit world Class players like John Terry, Pepe, Joe Hart and many more.
-   Managed and simplified the daily management of all global assets (Players) and the delivery of assets for brand
marketing team activation.
-   Accomplished a successful management of the relationship with sports marketing departments around Umbro
network of Licensees to help create and develop local sports marketing strategies.
-   Devised and implemented a cost share budget strategy to add players to the International asset base with the objective to elevate local market perception.

Director

-   Organised and managed the licensee network for Middle East, Africa and Europe (Portugal, Spain, Israel, Balkans, Greece/Cyprus and Turkey) obtaining increased turnover above budgets.
-   Increased the uptake of global collections product by licensees by 10% YoY
-   Secured new licensees for markets and increased return on royalties.
-   Renewed expiring licensee contracts with increasing minimum royalties, 15% YoY

Business Development Manager

-   Re-launched and repositioned the brand in the Portuguese market.
-   Achieved best ever results (total sales) of Umbro brand (2004/05)
-   Initiated a sports marketing strategy recruiting top class football and futsal players with an integrated brand
marketing strategy which led to become sales leader in the Performance Futsal BU and 3rd in Performance
Football BU in the market.
-   Recruited for Umbro Portugal talent which later became global talent for Umbro international like Deco, Ricardo
Carvalho, Joao Moutinho, Rui Patricio amongst many others.

Business unit (Umbro brand) Managing Director

Enhanced recruitment process and management of sponsorship contracts with clubs and athletes of all different
sports.
-   Increased brand visibility of the field of play in all different sports.
-   Asset Manager S.L. Benfica - Managed all club teams and relationship with commercial department and increased sales turnover and revenue
-   EURO 2004 local task force coordinator
-   Recruited and managed top world class football talent like Rui Costa, Vitor Baia, Nuno Gomes and Simao Sabrosa
as well as Olympic Gold medallist athlete Fernanda Ribeiro.

Head of Sports Marketing

-   Planned, managed and coordinated the promotion of sports events (adidas Football Park, adidas Street basketball challenge amongst others)
-   Increased participation and consequent promotion of associated brands to sports events like Coca-Cola, Nestle
and adidas.

Freelancer International sales agent - International trade between Angola, Portugal and South Africa of fast-
moving consumer goods.
-   Achieved trade sales in excess of ZAR 27,000,000 ($ 2,000,000)

International Commerce Trader

-   Business and operations Manager of CAR, Lda - re-tread tyre factories throughout Angola.
-   Business and operations Manager of MOTOREQUIP, Lda - Commerce and service of automobiles.

Business Manager

Created an import/export company in Angola for the 3rd largest group of South African Companies of fast-moving
consumer goods.
-   Achieved trade sales in excess of ZAR 68,000,000 ($ 5,000,000)

-   Developed new business, trade and services within the mining industry.
-   Assisted overall running of the company from purchasing, stock control and distribution of working teams.

Assistant Manager

Re-organised and managed 3 Units that traded and serviced tyres. Improved all areas of business management
from invoicing, purchasing and stock control.

Find out detailed information about Paulo Araujo, Managing Director in Manchester, CHS

Paulo Araujo: Managing Director in Manchester, CHS

Paulo Araujo