Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Music

Travelling

Trekking

Co-founder

Executive

Footwear designer with wide experience of product development and  quality control.

I have worked years as footwear designer / developer travelling for production setups and quality control to central and southern Europe, Malaysia and China. 
 I have also been designing freelance for years.
 Skateboarding since mid eighties and closely seeing skating and streetwear culture evolve during 30+ years is a good background for development of lifestyle products.

Strengths:

Development of stylish and inventive constructions, 

BA degree of footwear design, 
Construction and material testing / development, 
Crafting prototype shoes by hand, 
Quality control at production lines,
Wide design experience (lifestyle sneakers, skate shoes, orienteering shoes, desert boots, winter footwear with spikes, safety footwear, outsoles for hunting and trekking, free run footwear…), 

Good eye for what’s next (in footwear)



Designing and developing footwear for various purposes (lifestyle, hunting, etc.)

Pekka Keinänen: Co-founder in Helsinki, ES

Pekka Keinänen

Tarvas Footwear

Freelance

Nokian Footwear

Freelance