Penny Yip: Design | Sales | Marketing | Business Development

Managed the national print industry dealing with such brands as Ford, Holden, British American Tobacco, Cadbury's and Amcor as well as specialised manufacturing industries in cosmetics, print, packaging and currency securities. Helping to build new business relationships, create fresh marketing campaigns and maintain current customers informed with the latest trends in colour and technology of pearlescent pigments all over Australia.

Advisor in creative direction of i2p Venture's 'incubatee' startups targeted at industries such as fintech, venture capitals, co-working space, technology, intellectual property, etc. Working in mentoring junior designers, advising corporate branding, corporate EDM, web design, interiors, pitch designs, etc.

Sophisticated special occasion shoes for the modern woman. Freelance footwear retail, design & consultation.

Created a collection of handmade costume jewelry (consisting of necklaces, bracelets, rings and earrings) made from glass, pearls and semi-precious stones.

- Responsible for Regional Private Label footwear brands Zalora, Something Borrowed and Velvet. - Building and growing the footwear department from ground up on a shoestring budget. - Lead footwear team to create 24 collections a year for 11 South East Asian markets. Including India, Australia, Malaysia, Thailand, Vietnam, Indonesia, Malaysia, Singapore, Philippines, Taiwan, Hong Kong. - Working closely with department heads on a regular basis, e.g. buyers, marketing, production, development in China, Malaysia and Singapore.

- Chief Designer for Bata's Emerging Market (BEM) brands: Marie Claire, Sundrops, Pata Pata. - Travel extensively to collaborate with buyers, suppliers an product development colleagues in China, Portugal, India, Malaysia and Singapore. - Conceptualise ideas for branding, marketing and visual merchandising of each label.

- Moved to Dongguan and lived within the compound of a leading factory in the region where sampling, leather development, production, etc. is executed. - Extensive detailed design and development work for multi-national brands (from Europe, USA and China) targeted towards either the mainstream, mid-luxury or luxury market.: -San Marina - Trouve - Miss Albright - Miss Sixty - Highline - Luxury Rebel by Jean-Michel Cazabat - Jean-Michel Cazabat - Tahari for Elie Tahari - Tracy Reese New York - Marks & Spencer - Theory - JC Collezioni Working for Max was an incredible and unique experience. Designers were given the freedom to design, develop and produce anything (from opening new heels to lasts, footwear accessories, fine metal works, customised outsoles and leather finishes from it's own Italian tannery, etc.) to the creative team's specification.

Handled 2 collections in Shellys: i) Shellys Limited Edition Designer's Collection ii) Shellys (mainstream) Collection - Report directly to Shellys Director -Attend trade shows in Italy, visited suppliers in London and Spain, inspect samples, carried out trend research.

Men & women futsal indoor collection. - Reported directly to the head of department. - Visited manufacturer in China. - Sourced, consulted Umbro HK and selected all raw materials to create collection, e.g. outsoles, upper materials, etc. Carried out research on futsal styles, brand identity, etc.

Proposed design concepts for women collection in both footwear and accessories. Mainly high heel styles, wedges and leather bracelets.

Designed men, women and children footwear collections as well as handmade accessories (rings, earrings, necklaces and shoulder jewelry) from fine French lace, pearls and glass beading for Cymbeline's haute couture bridal catwalk show in Paris.

Kickstarted this brand with a partner in Barcelona. The brand's essence was in dinner shoes and fancy Spanish espadrilles. Majority of product was made with quality Spanish raw materials. My role was to oversee all design, branding and aesthetic projects in the business which included corporate logo, business cards, website design, point of sale, print paraphernalia (fliers, catalogues, etc.). The office was based in Barceloneta and the supplier was located in Alicante.

Designed a special collection tailored for Peter Aedo's catwalk show in Barcelona Fashion Week.

Interned for Go Moda (a large stake owned by Tamaris Germany). Assisted with (customers mainly) designers from Tamaris and Steve Madden.