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Innovative and strategic integrated marketing leader with over 20 years of experience. Collaborative and
disciplined, effectively clarifies needs and integrates efforts of cross-functional team to efficiently obtain
marketing and sales objectives.

•	Directed a highly skilled team of 4 direct reports and 8 total people across multiple functions including traditional advertising, retail marketing, Amazon and experiential disciplines
•	Developed and implemented strategic plans for product launches, sustainability and end of life across multiple products/categories partnering with global sales leadership, product strategy directors and marketing to maximize sales
•	Collaborated with retail partners to develop and deliver effective and consistent customer experiences across the consumer journey at a wide variety of retail locations from local Country Clubs to 800+ Dick’s Sporting Goods locations
•	Supervised retail marketing team responsible for all Callaway communications at retail across National, Off Course and Green Grass accounts. Including product presentation, POS & traditional / digital marketing mediums
•	Responsible for $5MM Retail Marketing and Cap Ex. Budget 
•	Hired and implemented onsite retail production partner InnerWorkings resulting in production savings of $1MM over last 3 years
	


Marketing Director, Retail

•	Managed team of 3 partnering with retailers helping utilize multiple mediums to engage consumers with the Callaway and Odyssey brands
•	Developed innovative communication tools to better distribute Callaway Media Productions content throughout all retail channels


Manager, Retail Marketing

•	Collaborated with National Accounts, Brand and Sales to develop and execute retail product presentations
•	Managed development and approval process of creative elements for all National Retail Accounts


National Account Coordinator

•   Managed Saturn Tier II advertising in 14 DMA's including creative development, media and promotional development designed to increase share & unit sales
•   Supervised media strategy and buying for local $10MM budget
•   Developed and executed local retail promotions, including new divisional brand campaign launches,
incorporating television, print, radio, direct mail and POS materials

Account Supervisor

•   Managed Chevrolet Tier II advertising in 8 Local Marketing Groups (LMGs). Developed, executed and communicated all local retail promotions for 100+ dealerships in the North Central Region
•   Supervised media planning and buying agencies responsible for $20MM budget

V.P. Account Supervisor

Find out detailed information about Pete Avery,  in Carlsbad, CA

Pete Avery: in Carlsbad, CA

Pete Avery