Pete Avery: in Carlsbad, CA

• Directed a highly skilled team of 4 direct reports and 8 total people across multiple functions including traditional advertising, retail marketing, Amazon and experiential disciplines • Developed and implemented strategic plans for product launches, sustainability and end of life across multiple products/categories partnering with global sales leadership, product strategy directors and marketing to maximize sales • Collaborated with retail partners to develop and deliver effective and consistent customer experiences across the consumer journey at a wide variety of retail locations from local Country Clubs to 800+ Dick’s Sporting Goods locations • Supervised retail marketing team responsible for all Callaway communications at retail across National, Off Course and Green Grass accounts. Including product presentation, POS & traditional / digital marketing mediums • Responsible for $5MM Retail Marketing and Cap Ex. Budget • Hired and implemented onsite retail production partner InnerWorkings resulting in production savings of $1MM over last 3 years

• Managed team of 3 partnering with retailers helping utilize multiple mediums to engage consumers with the Callaway and Odyssey brands • Developed innovative communication tools to better distribute Callaway Media Productions content throughout all retail channels

• Collaborated with National Accounts, Brand and Sales to develop and execute retail product presentations • Managed development and approval process of creative elements for all National Retail Accounts