Pete Kemper: Director of Sales

Sana Packaging is a sustainable packaging brand that designs and develops cannabis packaging for a circular economy using plant-based, reclaimed, and recycled materials. ? Developed & spearheaded sales strategy for a new brand of sustainable packaging in the cannabis industry. ? Over 4 years took the company from concept to 2.5M in sales revenue. ? Reclaimed over 550,000lbs of plastic from ocean-bound waterways into packaging.

Restructured customer marketing and promotion strategy to achieve an annual lift of >14% YOY, resulting in a +250% sales increase. ? Created 9-month experiential marketing campaign distributing over 100k samples and successfully expanding into multiple new regions. ? Streamlined the field-marketing program to achieve 30% (80k) cost savings at over 100 national consumer and trade events in 2017. ? Drive sales and marketing teams by analyzing consumption data and demonstrating market opportunities and category trends. ? Managed relationship with 3rd party agency, over 100+ person team, and a $250k annual budget.

Improved branch performance through a personalized incentive program, lifting repeat business by 8%.