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Resourceful brand manager new to San Diego with an infectious positive attitude specializing in CPG product leadership and creative execution across shopper, social and traditional channels


Grey/ Walgreens	Mar 2018 - Jan 2019
VP, Brand Manager- Cold & Flu, Photo and Medicare

? Manage all shopper and vendor relationships and lead all integrated media across Shopper, PR and owned disilines
? Ensure all outputs match specific vendor needs and specifications.  Ideate, launch execute and report all
experiential and big-idea campaigns
? Maximize budgets and expedite timing for nimble and agile communication with documented increase in sales
? Collaborate and lead cross-discipline teams towards success of common goals

Resourceful brand manager new to San Diego

As day-to-day partner with the Director of Brand Marketing and Sr.  Advertising Manager, I worked to author and elevate
assigned outputs including shopper marketing & communication plans, establishment and monitoring of campaign success
metrics and delivering flawless, on strategy execution of all creative.  Internally I managed all cross-discipline teams, direct
reports and agencies to ensure deliverables were on strategy, on budget, on time and effective and wrote, negotiated and sold-in all MSA and SOWs.

? Grew social channels by 58% YOY with an average engagement rate of 9%, exceeding respective KPIs by almost
50%
? Led new category and product launch ideation, campaign creation and execution at the 2016 CES for the "Leak
Detector"- the companies first entry into the IoT space announced with an integrated campaign including broadcast, PR, experiential, microsite and app development. Product made Buzzfeed's "Products to watch" list, garnered 175mm
impressions with 55mm earned and doubled sales goals
? Authored all communication briefs in concert with Sr. Brand Manager and Directors, presented, sold in and deployed to cross-discipline and partner agency teams
? Managed all content and asset creation for social/ digital channels, liaising with clients and keeping them
updated and inclusive of providing internal feedback, establishing posting cadence and setting and monitoring progress towards KPIs

Senior Brand/Account Director- Consumer Shower & Bath

Serving as day-to-day partner of the Sr.  Director of Integrated Marketing and Advertising in addition to four Senior Brand
Managers, I worked to enhance their standing with senior leadership by helping set strategic direction and execution for all
digital campaigns across entire suite of business units.  Internally, I managed all cross-discipline teams and direct reports to ensure holistic and on strategy digital output consistent with established brand strategy. Resigned to attend to family issues.

? Partnered in the direction of all strategy and media for $45mm in advertising budget with 80% growth to ROI
effectiveness
? Doubled market share of stagnant brand by introducing break-through, tent-pole digital campaigns that earned
more than 700mm impressions across two executions and won two Cannes Lions and one One Show Bronze Pencil
? Maximized working and non-working budget by challenging and partnering with media team to rebuild spend
strategy and placement resulting in YoY goals for impressions and reach being exceeded
? Worked with customer/ retailer teams to ensure campaign creative was tailored to their unique needs while still on strategy with national work
? Launched brand's first influencer marketing campaign leading to increased brand awareness and adoption of new
brand spokesperson

Associate Brand/Account Director- Bacon, Deli-Fresh and P3

Served as contact to Director of Marketing and Innovation, three Brand and Innovation Managers and Senior Portfolio
Manager and helped research and transform consumer insights into break-through go-to-market communication plans led by on-budget and on-strategy broadcast creative.  Internally managed cross-discipline teams and partner agency talent and
resources to ensure holistic and on-strategy creative execution.

? Expanded "Share of Breakfast" occasions to highest mark in 75 years while delivering integrated communication
plans across a $650mm portfolio
? Led creation of '13 - '15 Global Marketing Action Plans with Brand Director and presented to President of Morning Foods
? Developed launch plan for five new SKUs including Special K Frozen sandwiches- the 2012 WK Kellogg's Values
award recipient for best product launch-global, and managed all creative execution and integration with global brand
units to ensure consistent communication
? Organized and executed all creative production including TV, print, social and experiential deliverables

Brand/Account Supervisor- Special K, Eggo

Metamucil, Align

Daily collaborator with Associate Marketing Director to help develop integrated and shopper strategy marketing/
communication plans, product innovation calendars and the development and execution of all POS displays and creative.
Internally led creation of all shopper marketing creative efforts and authored and deploye strategy briefs to cross-discipline and partner agency teams.

? Led national/global product launch of Prilosec OTC Wildberry- the first ever innovation in category, Metamucil
rebranding and line introduction and global launch of Align from inception through launch
? Monitored and managed all client resources covered under retainer to ensure alignment and tracking
? Established and managed annual promotion calendars and brand plans for each assigned BU

Brand/ Account Supervisor- Prilosec OTC, Pepto Bismol

Frozen Grocery Products and Sides

Partnered with CMO, Sr. Director Restaurant Marketing and Director of Marketing Communications in all aspects of marketing
including strategic planning, advertising, promotion, media and consumer insights.  Internally led creation of all creative and media plans to promote family of brands.

? Managed all brand creative development of TV, radio, print, digital, experiential and OOH projects
? Developed sponsorship program/activation plan and led all negotiations of brand involvement financially

Brand/ Account Supervisor

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Pete Levine