Outdoor

Writer, editor, and content creator with experience in both enthusiast media and marketing for print and digital media.

(furloughed March 2020)
Baker Electric Home Energy
Created copy and images for marketing content.
• Created keyword-rich pages for website blog, website rebuild pages, and video description introductions.
• Managed social channel content for Facebook, LinkedIn, Instagram and Twitter. Managed ads for Facebook and Yelp.
• Wrote internal and external communications including press releases and BBB application (won 2019 Torch Award)
• Repurposed internal ads, mailers, emails and external content (always cited) into social and blog posts.
• Photographer and videographer with commercial drone license.

Content Marketing Coordinator

Editor-In-Chief    |    Editor    |    Associate Editor    |    Web Producer	2006 - 2018
Dirt Rider Magazine, Bonnier Corporation
Managed all print and digital content for a best-in-class sports magazine, covering the latest in motocross and off-road motorcycles, related products and personalities, how-tos, feature stories, and racing.
·	Wrote content-rich and entertaining feature articles and department stories.
·	Hired, managed and directed a team of writers, freelancers, and photographers.
·	Planned, researched and evaluated content opportunities to produce 10 print issues per year.
·	Increased website traffic; 1.2 million UV and over 2.9 million PV in one month, more than double over the previous year.
·	Strategized and created video, print, and digital content that successfully promoted and revitalized a struggling event series.
·	Researched and evaluated products to write product reviews and descriptions.
·	Wrote technical articles that translated complex information into succinct content. 
·	Copyedited all stories for each print issue, serving as the expert on content, grammar, and tone.
·	Represented the company brand while covering industry events world-wide.

Editor-in-Chief

Find out detailed information about Pete Peterson,  in Encinitas, CA

Pete Peterson: in Encinitas, CA

Pete Peterson

University of California