Lifestyle

Outdoor

Snow

Streetwear

Owner | Photographer

Media & Entertainment

I have a background in politics and economics, that I turned into marketing, fundraising and branding experience across multiple companies and multiple industries. 

Lately I have been working on integrated marketing programs that combine traditional, web and video.

Photography side-project dedicated to taking natural-light photos of dogs in their elements. No costumes or froo-froo hairstyles, just dogs doing dog things.

http://www.puptraits.com

Create strategies for integrated, multi-channel marketing campaigns for global brands, publishing companies and consumer products companies like Nike, Conde Nast and Fred Meyer Jewelers.

Lead internal marketing efforts including social media, blogs and website overhaul.

Client results achieved:
	+ 174% increase in online sales for a mid-sized retailer
	+ 68% increase in site traffic and 30% increase in revenue per email 
	    sent in two months
	+ 38% landing-page conversion, 59% increase in Black Friday sales 
	    and 86% increase in Cyber Monday sales for a large eCommerce 
	    site

Strategy Lead

Create and implement a long-term, comprehensive branding 
strategy for the company. Beat industry sales numbers 3 years in a row.

Produce copy, photos and other content for print, website, blog 
and catalog.

Work with industry press to gain product and athlete story 
placement in print and Web.

Grew the 4FRNT online audience on Facebook, Twitter and 
online forums by over 1000%.

Film, edit and promote online video series and yearlong video 
project. Drove 500,000 highly-targeted views per year.

Brand Manager

Direct entire new member recruitment campaign ($4-5 million revenue per year) using direct mail, email and other marketing strategies

Design, plan and execute a Strategic Communications plan including inside and outside PR.

Hire and train Outreach Coordinators, interns and temporary workers. 

Implement comprehensive testing procedures including A/B testing and ROI analysis. 

Manage acquisition of information from University registrars and other campus officials. 

Publish audio and visual content on an ongoing basis to social media sites 

Aggregate and curate links from outside sources 

Create new communications outlets outside of email correspondence 

Design and implement new technologies across 250 Facebook fan pages 

Develop a communications strategy to be used across all departments of the organization 

Manage the online store, including marketing, inventory management and order fulfillment.

Director, Strategic Communications

Find out detailed information about Phil Herbert, Owner | Photographer in Beaverton, OR

Phil Herbert: Owner | Photographer in Beaverton, OR

Phil Herbert

University of Utah