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Agency Development Marketing Specialist

Specialist & Consultant

I am a management professional with experience in marketing, recruiting, employee development, retail, outside sales, and operations. I support insurance agents in Virginia and Maryland to help them optimize their marketing systems and grow their agencies. I am an  active cyclist and former bike shop manager looking to return to the outdoor industry. 

Agency Development Marketing Specialist 07/13 – Present
Grew agent footprint in four states through new agency expansion and continuation planning for retiring agents. Created timelines and trained District Managers on processes for all New Agent Entry Points. Trained DMs and staff on recruiting and the creation of Business Plans. Reviewed candidate submissions, coached candidates, and created approval documents. Developed programs to enhance Regional application of Market Development, Underwriting, and Productivity initiatives. Trained agents in the field on the use and implementation of Farmers marketing tools. 
•	Managed 210 Agency Acquisitions and start-ups over four states 
•	Increased office branding compliance from 49% to 85% in 2016
•	Increased agent participation in Agent Marketing Program from 33% to 85% YoY
•	Managed and updated Agent Candidate Pipeline
•	Coached and trained agents and district managers to exceed customer service goals
•	Taught recruiting and onboarding classes for 25 DMs and their staff
•	Instructed agents in optimizing their digital presence and utilizing social media for marketing
•	Proficient in Excel, Word, PowerPoint and OneNote
•	Analyze, report and coach on ROI of agent marketing initiatives
Licensing Coordinator 04/13 – 07/13
Reviewed background investigations and worked with candidates to clear their record where possible. Initiated and coached all candidates on licensing courses, exam scheduling and license application. Created and submitted career contracts. 
•	Liaison between agents and recruiting team on all licensing matters
•	Controlled candidate pipeline from inception to agent career conversion
•	Ensured compliance with state and federal licensing requirements
•	Worked with state Bureaus of Insurance to verify candidate license status


Recruiting Specialist 01/12 – 04/13
Responsible for sourcing, interviewing and on-boarding agent candidates. Educated candidates on the Farmers agent opportunity, compensation options and production expectations. Increased brand awareness through external marketing.
•	Conducted agent interviews and agency career seminars, maintained ongoing relationships with centers of influence.
•	Member of the Loudoun County Chamber of Commerce
•	Implement tracking systems to monitor recruiting systems
•	Administered agent referral program


MTB LoCo is a 501(c)3 non-profit organization dedicated to bringing Mountain Biking to Loudoun County, Virginia. Our organization focuses on promoting the sport of Mountain Biking, trail access and advocacy, cycling related social events and building a strong local MTB community in Loudoun.

Board of Directors / Treasurer

•	Review and recommend applications for grants awarded to local youth sports
•	Advise Town Council on recreation initiatives and green space usage
•	Plan and execute annual Purcellville Music and Arts Festival:
Solicit vendors, sponsors and musical acts
Market event through print and social media
Assist with set-up, take-down and event logistics

Chairman

Managed all aspects of branch operations. Achieved location sales and profit goals. Ensured positive customer experience using customer surveys to track results. Grew revenue and customer base utilizing business-to-business sales tactics, partnering with dealerships, body shops and repair shops. On-boarded, trained and coached staff. Established sales and customer service goals and held staff accountable.
•	Grew branch from a single location to 3 satellite offices through outside sales 
•	Developed relationships local businesses to increase revenue
•	Developed 5 management trainees to become branch managers
•	Provided one-on-one and group instruction, administered web-based and on-the-job training.
•	Maintained Net Promoter Score of 90% or higher through employee training and customer contact
•	Took over an un-profitable branch and brought it to profitability through revenue growth 
•	Managed profit and loss statements to reduce costs and maximize profit
•	Certified in Behavioral Interviewing/hiring procedures and Sales Strategies. 


Branch Manager

Store manager for a retail outlet in the largest bicycle shop chain in the country. 
Responsible for hiring, training and employee development
Responsible for sales and payroll goals
Worked with outside reps to gain product knowledge
Merchandised store displays
Trained staff on product and sales technique

Find out detailed information about Phil Rohrer, Agency Development Marketing Specialist in Purcellville, VA

Phil Rohrer: Agency Development Marketing Specialist in Purcellville, VA

Phil Rohrer

Longwood University