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Commercial Photographer/Business Owner

Media & Entertainment

Product strategy, business development, photography and marketing are my forte. I have a background in creating and commercializing products, scaling businesses, and providing professional marketing services across the sports and leisure industries.

Beginning in the UK, then to continental Europe, Asia and North America, my career has evolved from large corporate to ambitious start-up, to management consulting and small business ownership, and has spanned a portfolio of sporting goods, digital innovation, tourism destinations, and online/offline consumer experiences. My latest venture is a commercial sports and outdoor photography business, with more to come...

Through determination, resilience, and constant self-improvement, I consider that fortune has been on my side. Highlights include leading the strategy and commercialization of multi-million dollar products, being co-inventor on 18 patented inventions, graduating at the Master’s level from the Chartered Institute of Marketing, and launching and running my own small business.

Combing passion and profession is my north star. I'm an avid cyclist, runner, golfer and photographer, and like nothing more than being active and outdoors.

Contact me: philip@philipjhatton.com

Four the past six years I'd been voraciously consuming all things photographic as a fulfilling passion project, and began to incorporate this into my previous agency work. After continuously leveling-up my skills, it was time to take the plunge and launch my own business. You'll now find me out and about with camera gear in tow, available for freelance photography projects.

Embarking on a new journey, I began ad hoc consulting for global brands and private equity firms in the sports and golf industries. This has seen me apply learnings in consumer insights, innovation, product management, branding, marketing, go-to-market strategy, and product customization.

Product Management and Marketing Consultant

Drawing upon my corporate, start-up, and consulting experience, together with a business partner I launched The Upslope Collective – a boutique creative agency that provides marketing, design and imagery solutions to sports, tourism and hospitality businesses. We gained a small number of great clients, tackled some fun projects, and quickly scaled our business to six-figures. After four years we chose to pursue new pathways.

Co-Founder/Strategy Director

An exciting start-up was my next endeavor. With the goal to be a catalyst for tourism and prosperity at a community in need of economic stimulus, Oregon Only Development needed help bringing their destination resort concept to stakeholders and prospective partners. I refined their product strategy and created brand and marketing assets that attracted investors and garnered overwhelming support from the city, county, and local community. Necessary funding, however, proved to be an insurmountable hurdle.

Director of Strategy

Tasked with increasing market share and improving profitability, I worked cross-functionally (with design, engineering, marketing, and merchandising) through a 24-month stage-gate development process, and managed the 3-year strategy, creation, and go-to-market execution of the Nike Golf Vapor product line. This highly-successful franchise yielded a 30% YOY increase in retail sell-through, a 20% growth in average selling price, and was nominated for a Nike Maxim award. Sadly, this was too little too late, and my time at Nike ended abruptly with the shuttering of the golf equipment category.

Sr. Global Product Line Manager

A new digital product initiative had me develop and lead the vision, strategy, business plan, and conceptual roadmap for the launch of NIKE+ golf. In conjunction with internal teams and external partners, we patented and created prototype products and digital user experiences (sensor-integrated footwear and equipment alongside desktop and mobile applications), and seeded development kits with retail partners to garner user insights. This initiative ended with the redirection of Nike’s Digital Sport division.

Global Business Manager, Digital Products

Following a global recession and restructure at Nike, I was tasked with overhauling the golf customization business to improve the return-on-investment from a $2M yearly initiative yielding <$10M in revenue. Beginning with an in-depth audit, I addressed friction points and opportunities through the adoption of a transformative ‘Fewer-Better’ strategy (including: selective distribution; improved retail tools; new branding and marketing; good-better-best consumer experience; elevated product line; improved operations; and 5X ROI accountability) that grew sales to $15M, reduced costs by 40%, and fostered trust and advocacy with trade and consumers.

Global Business Manager, Customization

Next, came the opportunity to work at Nike World Headquarters and develop the golf equipment business in the international geographies (EMEA, Canada, Japan, Korea, Greater China, Southeast Asia, and Pacific) that contributed to 50% of global revenue. Through boots-on-the-ground immersion, opportunity analysis, and a cross-functional stage-gate development process, I launched a standout Asia product line that accelerated market share and, due to high demand, was subsequently launched globally and evolved two further generations.

International Product Line Manager

With a solid grounding in Product Management and Marketing, the opportunity arose for me to lead the launch and growth of the Nike Golf equipment product category in EMEA (Europe, Middle East, and Africa). Going from a well-oiled machine at my former employer, to a newly-formed team at Nike, I championed the adoption of go-to-market strategies, merchandising principles, and product lifecycle initiatives, and over the course of five years grew business from inception to $30M in revenue, at the same time achieving the accolade of highest gross margin geography.

EMEA Product Line Manager

At the dawn of my career I organized and executed brand events at key accounts across the UK and Ireland. This soon led me into roles in Product Management and Marketing, in which I developed and commercialized footwear, glove, sock, outerwear, and equipment product lines in Europe.

European Product Assistant/UK & Ireland Technical Representative

Find out detailed information about Philip Hatton, Commercial Photographer/Business Owner in Portland, OR

Philip Hatton: Commercial Photographer/Business Owner in Portland, OR

Philip Hatton

CIM | The Chartered Institute of Marketing

CIM | The Chartered Institute of Marketing

University of Bedfordshire

University of Bedfordshire