Philip Notheis: Vision and Purpose-driven Product VP Director | Consultant | Brand Amplifier | Sustainability Champion | Agile Leader | ex-CamelBak, Klean Kanteen, Giro, Oxo in Petaluma, CA

Assigned to turn around struggling and declining hardgoods business plagued with irrelevance and failed new product launches. Responsible for managing and inspiring a product management team, setting and maintaining global product vision and positioning, category expansion strategy, reinvigorating consumer and market testing and insight methods, and honing overall lifecycle management and new product development processes, and fostering a collaborative consensus based relationship with Sales and other departments. Tagged an experienced opinion leader in the organization, a part of and leading numerous special project teams on topics like brand redefinition, NPI process, Agile technique adoption, consumer insight, sustainability, DEI, and corporate strategic planning frameworks.

Appointed to executive leadership team and tasked with driving new thought direction and processes throughout the company from a product perspective. Responsible for defining, building and leading a design/development team and NPD process, standardizing departmental reporting and document control practices, fostering cross-functional cooperation, and setting product line vision, strategy and resource allocation. Ensures team is focused on sustainability minded, quality growth and premium product positioning while delivering on brand and company goals that use business as a force for good as certified B-Corp.

Responsible for creating, owning and championing the Giro Snow helmet and eyewear lines globally including overall strategic direction and product line management. This includes business plan development, concept/product briefing, cross-functional team leadership, sales and margin accountability - all with a relevant focus on our consumer and our competition (current/future) within each unique market and sales channel.

Responsible for managing a global snow helmet product line from brief stage through design, sourcing and development, product introduction, and sell through.