Intl Communications Manager

Digital & Media

A globetrotter since 1995 with professional experience from action sports as well as the travel industry, working mainly in B2C marketing for companies such as Red Bull, Burton Snowboards (The Program* brands), Nikita, RVCA and Visit Finland. Also background in retail, distribution and sales. 

Full-time Ext Communications Manager for client: Red Bull Media House GmbH, Austria

// Communication Excellence 
// Earned Media Services
// Motorsports Network
// Bike Network

Full-time Ext Communications Manager for client: Red Bull Finland

// PR - media requests & relations, editorial content production
// Content - maximizing the impact of the national content distribution of both international and national Red Bull content and delivering communication messages across different media channels (social, web, TV, radio and print)
// Events - conceptualizing, planning and executing sports, culture & lifestyle event communications (e.g. Red Bull 400, Wings for Life World Run, Red Bull Soapbox Race, Red Bull BC One, Red Bull Hammers with Homies, Red Bull Homerun, Red Bull Secret Gig, Red Bull Neymar Jr's Five, Red Bull Unlocked, Red Bull Flugtag, Red Bull Dance Your Style, Red Bull Batalla, etc.)
// Athlete projects with local athletes, e.g. Eero Ettala, Emmi Peltonen, Jaakko Ojanen & Glen Kamara
// Managing freelance content producers
// Monitoring and analyzing owned and earned media performance
// Building and maintaining longterm relationships with stakeholders, production partners & third parties

Communications Manager

// Business Finland
// Lataamo Group
// Culture Finland & Entra Oy
// Aina Creative Ltd - Photographer Jussi Ratilainen

Freelance

// Events - conceptualizing & managing Allas Sea Pool B2C events (a.o. festivals, culture, concerts, wellbeing & sports)
// Community - managing & growing the Allas Sea Pool membership community
// Strategic development & administration of Allas Sea Pool digital content

Marketing Manager // Events, Community & Content (fixed term)

// Strategic development of VisitFinland.com content, incl. visual appearance and themes
// Project management
// Campaign specific planning of VisitFinland.com digital channels
// Follow up and analytics of VisitFinland.com visitor statistics
// Managing freelance translators (10 languages), writers & photographers
// Creating & editing content
// Administration of social media channels
// Producing photo & video shoots

Editor in Chief // Digital Channels at Visit Finland (maternity leave substitute)

Global Social Media // PR // Viral Marketing

Global Social Media Manager

// Social media & content producer for RVCA Europe
// Social media & content producer for Qstock, a medium-sized (32K visitors in 2 days) music festival 
// Digital content planning & consultation
// Translations (FI/ENG/FI)

Social Media Marketing - Freelance

Events // Team // Social Media // PR // Trade shows // Product Flow Management

Nikita Chickita Tour (Sweden, Norway, finals in Austria)

Marketing Manager Europe (B2C)

Events // Team // Trade shows // PR & Media

Project lead in organizing the Forum Youngblood European Tour & 'THAT' Video Premiere Tour with stops in Austria, Switzerland, Spain, Sweden & Russia

European Marketing & Team Coordinator // The Program*

Project management for an advertising/media agency (a.o. customer relations, coordinating projects, contacts with printing agencies & magazines, ordering ads, organising photoshoots, office admin, etc.)

Project Manager

Marketing responsible (snowboard/skate focused) for an action sports distribution company  (snowboard/ski demo tours, trade shows, events, team) + sales support

Marketing Coordinator

Shop Employee

Find out detailed information about Pia Kaipainen, Intl Communications Manager 

Pia Kaipainen: Intl Communications Manager

Pia Kaipainen