Prathibha Prabakaran: Senior Software Engineering Manager (Group)/ Vice President

Led a re-architect and migration initiative to modernize Global Distribution Intelligence platforms using hybrid cloud architecture leveraging Amazon AWS • Spearheaded a cross-organizational effort to architect and implement the first Master Data Management initiative at T. Rowe Price in support of a critical enterprise CRM initiative • Heads the Global Distribution Sales Enablement program. Responsible for implementation of a robust a global CRM/Salesforce integration strategy. Involved in strategy, planning, and architecture for this program. • Heads the Global Distribution Marketing Enablement program. Responsible for technology strategy, budget, architecture, and implementation of Seismic as an enterprise digital content management platform. • Heads the Lead to Revenue technology implementation. Responsible for implementation of a closed loop marketing automation solution integrating Global Distribution Intelligence Platform, CRM/Salesforce, and Adobe Marketing Cloud. • Led the definition of an outsourcing strategy for application development and maintenance demonstrative a save of $10m+ over 5 years • Led the implementation of Tableau and Alteryx analytical platform on AWS and enabled mobile access in support of self-service BI and "mobile first" BI strategy at T. Rowe Price • Partnered with enterprise architecture and emerging technologies organization to pilot and implement Robotics Process Automation (RPA) solution in the operations organization in support of a global operational efficiency initiative • Led the operationalization of data quality solutions for the Distribution Data domain. Responsible for delivering a global data quality framework, with a focus on organization, policies and standards, principles, governance metrics, processes, related tools and data architecture, in line with larger enterprise • Led efforts to define and execute the End User Computing Controls Framework for self-service BI solutions as part of the Enterprise Data Governance initiative • Contributed thought leadership in advanced analytics efforts to score and segment advisors using behavioral models, identify top 250 clients by channel, next best product offer, and factors driving propensity to buy • Partnered with C-Level executives and senior business leaders to enable visibility in the sales and marketing related metrics for the Distribution organization by implementing a robust and scalable technology platform stack • Promoted a data governance strategy across the organization in an effort to align metrics and communicate data changes across reporting, the data warehouse and CRM (Salesforce). Operationalized Data Quality. • Architected complex systems and built technology agnostic data and analytical platform that is highly scalable and supports rapid delivery of insights for critical decision making • Early adopter and change agent for Agile transformation and DevOps practices in data, analytics, operations space • Built a talented team of engineers, technical managers, analysts, solutions architects that is geographically and functionally distributed to provide delivery excellence and encourage diversity in technical and operational thought leadership

Designed and developed the portal for online auto classifieds. The portal was developed using .NET 2.0, SQL Server 2005, Atlas Framework. • Lead the effort to design the architecture for portal. • Define modules for selling and buying vehicles, uploading inventory from third-party providers, reporting, and used Atlas framework to provide AJAX capabilities. • Designed the SQL Server 2005 database and SSIS packages for automatic job scheduling. • Payment module integration with Authorize.NET. Created reusable CC processing classes to work across multiple gateways. • orders systems, profiles system, and marketing system of Commerce Server 2007