Puren Palaz: Brand Manager in Toronto
Puren Palaz
Brand Manager
Toronto | CA
Skills
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Work experience
MARKET ME MARKETING CONSULTANCY
Brand Manager | 05/2019 - Current
? Launched new start-up company and developed their brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short and long term
? Coordinated with vendors and distributors to get critical input on how to design a glazing system options and the implementation can be improved
? Conducted market research and secured 400 prospects within a month and organized profile data for further communication
? Activated sales campaigns using email, print and social media tools and gained 40% leads
SIMIT AND CHAI COMPANY
Assistant Manager | 09/2016 - 04/2019
? Facilitated customer communications and relations, resolving problems and implementing effective short and long - term creative solutions
? Managed and led daily and weekly workflows and schedules to maintain high service levels and customer satisfaction
? Developed strategic plans and presentations to increase business performance and profit
? Implemented new brand strategies to increase in sales and daily interactions
? Formed as a bridge between staff and customer for smooth communication
SIMIT AND CHAI COMPANY
International Trade and Marketing Associate | 01/2017 - 04/2017
Toronto January 2017-April 2017
Canadian Procurement Company for US and Canadian based government tenders
International Trade and Marketing Associate
? Sourced potential US government projects and linked with manufacturers in various location including Canada and Japan
? Managed the movement of products/ equipment / materials in and/or out of country in accordance with US and Canadian governments organizational policy
? Negotiated contracts to lower the cost, speed up the lead time and accuracy of logistics to increase profit and customer satisfaction of the government agency
DIAGEO
Trade Marketing Analyst | 03/2015 - 07/2016
? Developed trade marketing strategies and plans to meet business objectives including market share, volume, profit and distribution
? Analyzed internal and external sales data, P&L reports aimed to improve market position and profitability of the company
? Forecasted all promotional materials and coordinated the logistics from production to distribution
? Launched a new incentive program collaborating with account managers, brand managers and retailers and increased sales by 5%
? Managed a budget of $10M
? Joined an International Shopper Marketing competition and ranked in top three with a Beer Pub Project
? Managed distributers in various locations including Bulgaria, Georgia and Greece
HAYAT CHEMISTRY
Assistant Brand Manager | 06/2014 - 12/2014
? Identified, developed and implemented marketing strategies for fabric softener category
? Development and alignment of brand marketing strategies for new product launch
? Managed 360 degree marketing plans and interacted with brand managers, third party agencies and field team
? Controlled marketing & promotional expenditure within accrued budgets