Marketing Intern

Marketing & Sales

Launched a new influencer program for user acquisition; optimized creator recruiting process; increased influencer outreaches
and signup conversion rate and lowered CPI by 50%
?   Executed creator onboarding process; provided insights to creators by composing weekly performance reports and proposing
ideas like "giveaways before go-live" that improve user engagement
?   Built dashboards to track team's progress and influencers' status and optimized SOP based on user acquisition metrics
?   Contributed to Bigo's North America off-line event planning including Giant Dino USA Tour for branding awareness;
?   Built a 360 marketing strategy by selecting and editing content from recording assets for social to increase user retention rate

?   Assisted with the team on ideation, execution & management of campaigns, ad sets and ads
?   Conducted marketing research and composed competitive product analysis reports
?   Set internal and client facing KPI benchmarks; performed structured A/B testing to improve the paid social strategy; optimized
and scaled the campaigns for new user acquisition, existing user re-engagement and increased conversion rate;
?   Pulled and joined data from different data sources and performed marketing analytics using Sisense; optimized the bid strategy
with weekly growth metrics that drove substantial online growth

?   Managed the objectives and key results progress for the team to improve the efficiency
?   Developed scalable solutions to educate the industry, target market and client partners
?   Lead the development of the branding and go-to-market strategy for a new product; collaborated with product managers,
outsourcing and PR; determined product core values; built a brand house and marketing pitches for sales
?   Brainstormed narratives for different industries and vertical markets to articulate products' value proposition

Strategic Marketing Intern on Monetization Products

?   Planned marketing campaigns for reality shows such as CHUANG 2020 with billions of viewers
?   Produced and disseminated popular content, including celebrity live streams, for big IPs such as Street Dance of China S3
?   Managed and analyzed social media traffic data and hashtags in real-time; attracted 1,000,000+ new followers for CHUANG
account; created 125 trending topics within 40 days
?   Collaborated with multi-channel networks; designed specific onboarding and promotion strategies to attract influencers to the platform; composed a support plan to optimize traffic distribution
?   Conducted account evaluation and authentication to verify creator content and secure the platform environment

Digital Marketing Intern

?   In charge of copywriting of all digital media accounts including Weibo, WeChat, TikTok, Bilibili and others
?   Conducted audience analysis to compose digital publishing plans; attracted 10,000+ new followers over two months
?   Contributed to marketing campaigns for Video Music Awards and Europe Music Awards on social strategy, multimedia content
production, and partnership negotiation; achieved 160 million+ impressions and positive word-of-mouth for artists
?   Integrated artists and media platform resources; brainstormed content creation for MTV x Bilibili co-production projects
(average number of views for each film reached 100,000+) and MTV Asks exclusive interview program (interviewees included Anne Marie, Alec Benjamin and others)

Social Media Marketing Intern

Responsible for script copywriting, celebrity liaison and video post-production for each episode; produced clips that trended on
Weibo; each episode averaged 50 million views on Mango TV stream platform
?   Analyzed the correlation between audience data and the trending index of guests for each episode; researched trending celebrities
and topics to suggest future guests; Produced three episodes, each ranked first in national TV ratings

Editor and Director Intern

Find out detailed information about Qiaoyuan Yang, Marketing Intern 

Qiaoyuan Yang: Marketing Intern

Qiaoyuan Yang

University of Southern California