Qiaoyuan Yang: Marketing Intern

Launched a new influencer program for user acquisition; optimized creator recruiting process; increased influencer outreaches and signup conversion rate and lowered CPI by 50% ? Executed creator onboarding process; provided insights to creators by composing weekly performance reports and proposing ideas like "giveaways before go-live" that improve user engagement ? Built dashboards to track team's progress and influencers' status and optimized SOP based on user acquisition metrics ? Contributed to Bigo's North America off-line event planning including Giant Dino USA Tour for branding awareness; ? Built a 360 marketing strategy by selecting and editing content from recording assets for social to increase user retention rate

? Assisted with the team on ideation, execution & management of campaigns, ad sets and ads ? Conducted marketing research and composed competitive product analysis reports ? Set internal and client facing KPI benchmarks; performed structured A/B testing to improve the paid social strategy; optimized and scaled the campaigns for new user acquisition, existing user re-engagement and increased conversion rate; ? Pulled and joined data from different data sources and performed marketing analytics using Sisense; optimized the bid strategy with weekly growth metrics that drove substantial online growth

? Managed the objectives and key results progress for the team to improve the efficiency ? Developed scalable solutions to educate the industry, target market and client partners ? Lead the development of the branding and go-to-market strategy for a new product; collaborated with product managers, outsourcing and PR; determined product core values; built a brand house and marketing pitches for sales ? Brainstormed narratives for different industries and vertical markets to articulate products' value proposition

? Planned marketing campaigns for reality shows such as CHUANG 2020 with billions of viewers ? Produced and disseminated popular content, including celebrity live streams, for big IPs such as Street Dance of China S3 ? Managed and analyzed social media traffic data and hashtags in real-time; attracted 1,000,000+ new followers for CHUANG account; created 125 trending topics within 40 days ? Collaborated with multi-channel networks; designed specific onboarding and promotion strategies to attract influencers to the platform; composed a support plan to optimize traffic distribution ? Conducted account evaluation and authentication to verify creator content and secure the platform environment

? In charge of copywriting of all digital media accounts including Weibo, WeChat, TikTok, Bilibili and others ? Conducted audience analysis to compose digital publishing plans; attracted 10,000+ new followers over two months ? Contributed to marketing campaigns for Video Music Awards and Europe Music Awards on social strategy, multimedia content production, and partnership negotiation; achieved 160 million+ impressions and positive word-of-mouth for artists ? Integrated artists and media platform resources; brainstormed content creation for MTV x Bilibili co-production projects (average number of views for each film reached 100,000+) and MTV Asks exclusive interview program (interviewees included Anne Marie, Alec Benjamin and others)

Responsible for script copywriting, celebrity liaison and video post-production for each episode; produced clips that trended on Weibo; each episode averaged 50 million views on Mango TV stream platform ? Analyzed the correlation between audience data and the trending index of guests for each episode; researched trending celebrities and topics to suggest future guests; Produced three episodes, each ranked first in national TV ratings