$3M Google's UMM (Upper Mass Marketing) project for 350+ clients
?   Led a $3M Google's UMM (Upper Mass Marketing) project, managed and optimized ads strategies over 100+ clients per
quarter (350+ in total), achieved an average revenue target 104% per quarter
?   Performed quantitative & qualitative tasks including data analytics and reporting, data visualization, account management,
strategy development, recommendation delivery, cross-functional communication, and stakeholder management
?   Provided training and mentorship to 12 junior consultants
Selected Project Examples:
Search Engine Marketing & Ads Optimization
-   Conducted 350+ customer interviews, analyzed account activities using Google Analytics, aggregated findings to develop
marketing strategies, delivered business solutions via stakeholder communication and data reporting & visualization
-   Generated $90k revenue with B2B and B2C Google Ads strategies (incl. Bid Prices, Cost per Conversion, Promotion, Marketing Segmentation, Sales Conversation, Funnel Strategy), improved positive ads perception by 32% with A/B testing
strategies
Weekly Progress Report & Quarterly Roadmap Planning
-   Prepared weekly progress reports and presented to VPs, managers, and stakeholders via CRM system and Google Sheet
-   Developed new market opportunities and provided feedback to Google's AGT (Accelerate Growth Team) over 10 core
customers by analyzing and summarizing relevant data from customers and stakeholders on quarterly reports

Senior Digital Marketing Consultant

?   Led sales and marketing team to generate $90k profit by marketing analysis and multi-channel integrated marketing
?   Designed target marketing strategies (incl. social media marketing, co-branding campaigns, brand ambassadors recruitment plan, etc.) and marketing segmentation to increase conversion rate over 20% and doubled the ROI
?   Managed sales and marketing team, produced marketing workflow manuals, and standardized the entire process of marketing
work and cooperation with related departments following SOP
Selected Project Examples:
Brand Awareness & Community Operation Improvement
-	Refined brand shareable story, conducted in-depth analyses of community members through quantitative and qualitative
methods, established and nurtured partnerships with KOLs and key channels using CRM systems, and executed co-branding and
targeted campaigns (incl. social media marketing on 4 platforms and omnichannel events) to enhance brand awareness and engage the desired customer base
-	Conducted over 72 campaigns and increased 30k (20%) brand awareness within target market in total
Conversion Rate Improvement & Budget Management
-	Led comprehensive market research and analysis, extracted insights from 180+ data points collected from 1,400 students using
Microsoft Office Suite and CRM systems. Identified key markets and user segments, gathered valuable feedback and efficiently
managed product enhancements to optimize conversion rates
-	Generated a profit increase of $90k, drove a conversion rate surge of over 20% and doubling ROI in the target market
Business Development & Target Consumer Activation


-	Developed and managed 34+ partnerships with key channels, conducted stakeholder interviews and analysis, expanded vendor
cooperation through product management, and activated the existing target market
-	Optimized the cooperation with vendors and provided more than 15 new opportunities to sales team

Marketing Manager

?   Drafted 12 monthly newsletters using Publisher, featured project updates through interviews with clients and employees
?   Organized monthly events for a team of 47 employees, including SAP project team outings, Christmas activities, afternoon teas,
employee birthday celebrations, etc.
?   Managed travel arrangements, vehicle logistics, hospitality, and event coordination for the CEO and 8 directors
Selected Project Examples:
Event Planning & Execution
-	Collaborated with the line manager to plan objectives for outings and supplier visits, developed detailed schedules, arranged
accommodations and transportation, conducted participant interviews to gather relevant information, and optimized the activity
plan
-	Executed outings and supplier visits successfully, crafted external promotional content, and ensured participant satisfaction,
including accommodating various dietary preferences
Communication & Coordination
-	Assisted Accenture consultants in stakeholder contact, training, feedback collection, and daily reporting on SAP project
communication and progress
-	Enhanced communication efficiency between Party A and Party B, resulted in increased satisfaction and convenience for both
teams

Marketing and Event Coordinator

Marketing Communications Specialist

Find out detailed information about Qiuyue Huang,  

Qiuyue Huang:

Qiuyue Huang

Nantong University

Northeastern University