Quentin Bradley:

Launched the global menswear category for the Mytheresa brand which resulted in 75% sell thru in the first month Conceived brand positioning for the category with a focus on consumer lifestyle and luxury products Developed collaborations and campaigns Prada, Valentino and Tom Ford for the launch of the Menswear category Established and fostered luxury brand partnerships with key merchant and marketing contacts Devised strategic marketing plans for seasonal campaigns including advertising, social, guerilla marketing, and events Set KPIs and conduct relevant reporting to measure the efficiency ROI and commercial success of campaigns across all channels Developed PR strategy for the launch of menswear category worldwide Formed and cultivated influencer and brand ambassador strategy to create buzz in the relevant target group and markets

Concepted and executed award winning TV campaigns including the Zendaya Edit Generated 360 marketing plans that integrated user experience, best practices with strong brand creative Lead the creation and execution of creative communications including but not limited to onsite, social, digital, TV, OOH Evolved tone of voice and editorial content to support the brand and product strategy Established creative strategies and solutions to solve client marketing and communication challenges Evaluated the strengths and weaknesses of existing creative using standard formal techniques content inventories, gap analyses, competitive research, and stakeholder interviews Championed continuous creative elevation and actively contributed to a culture of excellence and accountability Delivered thought leadership and strategic solutions that strengthened clients brand equity and business results WORK HISTORY

Developed the Zalando brand and marketing strategies for key markets: Germany, France, Spain, Italy channels and business units to drive brand and business growth Pitched and implemented collaborations with established brands GAP, Calvin Klein, Topshop, Karl Lagerfeld, J. Crew Created and executed digital strategies that resonated across channels, integrated with digital media, and pushed marketing innovation Recruited and developed a high performing and engaged team of fifteen employees

Established creative strategies and solutions to solve client marketing and communication challenges Evaluated the strengths and weaknesses of existing creative using standard formal techniques content inventories, gap analyses, competitive research, and stakeholder interviews Championed continuous creative elevation and actively contributed to a culture of excellence and accountability Delivered thought leadership and strategic solutions that strengthened clients brand equity and business results

BARNEYS NEW YORK, New York City