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Vice President Of Marketing 

Executive

Accomplished, Marketing Professional with more than 10 years of experience in strategic planning, campaign management, brand expansion, creative development, and merchandising management. Consummate team builder with a history of growing top-line sales through setting stretched goals and motivating teams to achieve targets. Long-respected for advanced abilities in developing successful grand opening plans, launching national campaigns, and bringing new products to market with an outstanding blend of expertise in communication and creative merchandising.

Lead marketing initiatives for a startup e-commerce watch company. Responsible for the development of the company’s growth strategy, brand strategy, and digital strategy. Assumed responsibilities of managing product develop, supply chain and customer service. 

•	Steered and launched digital marketing strategies that improved topline sales and profitably. 
•	Increased company sales +20% YOY by introducing new products, repositioning core products, reducing inventory and implementing a new retail and Amazon sales strategy. 
•	Reducing marketing spend by 25% through digital media optimization thus providing a 2.75% roas on all digital channels.  
•	Generated $2.0M in topline sales in 90 days by implementing a new streaming media and flash sale strategy.
•	Develop new product launch strategy thus increasing sell-through on high margin limited edition timepieces. 
•	Developed new customer experience program which includes new packing and product education that allowed the organization to reduce product returns 50% and save $200K per year.
•	Oversaw all digital media which included Facebook, Instagram, Pinterest, Email, and Influencer marketing.
•	Responsible for website design, development, and product merchandising. 
•	Managed and developed all MLB and NCAA product licensing agreements 

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Lead Regional Marketing initiatives for 700 restaurants throughout the United States. Responsible for managing the development, evaluation and execution of brand-building initiatives at the regional and local level to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales. 

•	Steered and launched regional marketing strategies that improved topline sales and grew brand awareness 
•	Increased company sales +1.3% by developing the 2017 regional marketing calendar to enhance national promotions.
•	Generated $1.3M in topline sales and 100,000 transactions in 30 days by implementing a new direct mail strategy.
•	Implemented the company’s new media strategy for under-performing markets thus increasing sales in the bottom 30% of restaurants. 
•	Designed the company grand opening/remodel strategy that allowed for the successful opening of 25 restaurants in FY17.

Sr. Manager Regional Marketing 

Appointed to lead entire marketing function through a company turnaround. Assumed majority of responsibilities and accountabilities previously held by the Chief Marketing Officer. Responsible for providing strategic leadership and oversight of the marketing function for 105 company-owned and franchise restaurants

•	Developed, and implemented annual marketing plans that resulted in consistent sales increases, in a flat growth industry. This growth resulted in Capriotti’s becoming profitable in 2014, for the first time in two years.
•	Established sales of 10.45% by developing 10 successful national promotional campaigns that lead to 18 consecutive months of positive sales 
•	Designed the new company slogan “Experience Extraordinary” which is now used on all marketing materials 
•	Developed digital marketing strategy that provided social media growth and engagement across multiple social media channels


Director of Marketing 

Find out detailed information about Quentin Wilson, Vice President Of Marketing  in San Diego, CA

Quentin Wilson: Vice President Of Marketing in San Diego, CA

Quentin Wilson

Park University