Quentin Wilson: Vice President Of Marketing in San Diego, CA

Lead marketing initiatives for a startup e-commerce watch company. Responsible for the development of the company’s growth strategy, brand strategy, and digital strategy. Assumed responsibilities of managing product develop, supply chain and customer service. • Steered and launched digital marketing strategies that improved topline sales and profitably. • Increased company sales +20% YOY by introducing new products, repositioning core products, reducing inventory and implementing a new retail and Amazon sales strategy. • Reducing marketing spend by 25% through digital media optimization thus providing a 2.75% roas on all digital channels. • Generated $2.0M in topline sales in 90 days by implementing a new streaming media and flash sale strategy. • Develop new product launch strategy thus increasing sell-through on high margin limited edition timepieces. • Developed new customer experience program which includes new packing and product education that allowed the organization to reduce product returns 50% and save $200K per year. • Oversaw all digital media which included Facebook, Instagram, Pinterest, Email, and Influencer marketing. • Responsible for website design, development, and product merchandising. • Managed and developed all MLB and NCAA product licensing agreements Q

Lead Regional Marketing initiatives for 700 restaurants throughout the United States. Responsible for managing the development, evaluation and execution of brand-building initiatives at the regional and local level to maximize system marketing efforts, enhance brand awareness, and implement promotions that increase customer traffic and build sales. • Steered and launched regional marketing strategies that improved topline sales and grew brand awareness • Increased company sales +1.3% by developing the 2017 regional marketing calendar to enhance national promotions. • Generated $1.3M in topline sales and 100,000 transactions in 30 days by implementing a new direct mail strategy. • Implemented the company’s new media strategy for under-performing markets thus increasing sales in the bottom 30% of restaurants. • Designed the company grand opening/remodel strategy that allowed for the successful opening of 25 restaurants in FY17.

Appointed to lead entire marketing function through a company turnaround. Assumed majority of responsibilities and accountabilities previously held by the Chief Marketing Officer. Responsible for providing strategic leadership and oversight of the marketing function for 105 company-owned and franchise restaurants • Developed, and implemented annual marketing plans that resulted in consistent sales increases, in a flat growth industry. This growth resulted in Capriotti’s becoming profitable in 2014, for the first time in two years. • Established sales of 10.45% by developing 10 successful national promotional campaigns that lead to 18 consecutive months of positive sales • Designed the new company slogan “Experience Extraordinary” which is now used on all marketing materials • Developed digital marketing strategy that provided social media growth and engagement across multiple social media channels