Rachael Laurila: Account Executive in Ventura, California

Lee and Wrangler Account Executive lead, with a primary focus on managing our Premium product offering. • Eclectic account base including Nordstrom, Gilt, Rent the Runway, Buckle, Tillys, and Pacsun. • Engage in buying meetings with Merchandise teams to solidify seasonal offerings for account base • Maintain proven results while working in an ever-expanding and changing environment • Attend/Execute fashion tradeshows and markets including Coterie, Brand Assembly and Dallas Market

Account Executive for Aritzia, Tilly's, Pacsun, Stitch Fix, Pendleton Woolen Mills Amour Vert and 50+ Independent Boutiques • Supervise/mentor Account Associate with account base of 200+ Boutiques • Achieve sales goals in line with or above Annual Financial Plan • Multi-gender product management for Premium and Mainline assortments with an emphasis on quality and sustainability • Attend major fashion tradeshows including Liberty and Capsule • Manage day to day functions of a regional showroom along with seasonal sample management of multi-gender product assortments

Account Lead for Nordstrom (Direct, Bridal and Swim), Amazon, Zappos and 100+ Independent Boutiques • Maximized sales growth through product assortment management, customer support strategies and thinking outside of the box when necessary • Attended and assisted in planning of major fashion tradeshows including ENK, COTERIE and SwimShow Miami • Organized and executed Product Knowledge seminars on a national level • Sample and showroom coordination