Rachel Bews: Assistant Website Merchandiser in Concord, CA

• Partner with Merchants, Creative, and Site Management teams to ensure that product is set up accurately and maintained appropriately. • Work closely with Internet creative team to develop image, content, features, promos, and landing pages within website to drive product sales. • Analyze site metrics to connect web behavioral profiles to customer sales and create weekly competitive analysis. • Work with Inventory management to determine product availability needs and sale and clearance strategies.

• Ownership of product setup and merchandising for Amazon.com and other key wholesale ecommerce accounts. • Assisted head merchant in creating assortment and share product line to wholesale partners for seasonal buys. • Pull and analyze weekly business recaps and monthly competitive shopping presentations to ensure accurate brand positioning and adapt to the ever changing market.

Supporting website and marketing-merchandising processes, including homepage and landing page maintenance, email QA, and promotional QA. • Order and deliver product samples to ensure capture of all necessary images for product pages. • Create and maintain product details and data for organizational use.

• Designed displays to make the store experience interactive and engaging. • Aided the buyer in assortment and category planning. • Created marketing concepts for multiple social media platforms as well as email correspondence.