Rachel Hammer: HVACR sales and distribution cooperative serving the US and Canada

Product Marketing Specialist Brought on to support marketing and sales for HVACR equipment product categories by conducting market research and competitive product analyses. Collecting technical data and marketing collateral that supports product sales and regional distribution. Generate campaigns in both print and digital formats to communicate sales and ordering programs. Working with the sales team to develop promotions and product launches, by analyzing the product sales effectiveness in the market. • Coordinated the design of product landing pages and digital marketing collateral. Use analytics to identify under-served markets for impact and managing digital promotional campaigns to generate brand awareness in relevant markets. • Develop website content to drive usage higher with target marketing for increased e-commerce sales traffic and increased conversion rates. Generate detailed analytical reporting of website metrics to show effectiveness of marketing campaigns. • Collaborate with various teams to rebuild and modernize training programs and methods. Generate new training documents for internal procedures and other best practices. Implement modern and traditional management styles such as agile, lean and waterfall as needed.

Worked to enhance customer relationships and meet customer expectations. Streamlined business processes thought innovated modern communications methods between management and key account stakeholders. Delivered administrative support by servicing internal and external customers thought email, phone, and face-to-face interactions. • Manages sales orders and shipments to Warn Industries customers. • Provides customers with product technical information, trouble-shoots handles complaints or adjustments. • Act as a liaison between customers and Warn Industries. Educate customers with product technical information. • Provide customers with quality resolutions by troubleshooting and answering questions. Manage sales orders, schedule shipments, resolve shipping discrepancies and manage order backlog to ensure on-time delivery.

Delivered and developed, company-wide go-to-market plan for new products using competitive market research and data-driven decision-making. Served as the primary technical resource within Roland DGA for topics related to the operation/ function of rotary engraving, 3D milling/ printing, and scanning. B2B marketing and sales support. • Deep expertise across both digital and traditional marketing platforms and an ability to devise and execute integrated campaigns that engage audiences and deliver strong ROI. Drove increased revenue and improved brand recognition by forging a strategic alliance and improving an underserved educational sales channel. • Managed concept-to-launch of the global rollout of 3D desktop printing device. As part of the global product team, I developed a deep understanding of the business objectives for internal and external stakeholders to ensure a successful product launch. • Experienced as a trade show exhibitor and planner. Routinely setting up and tearing down a booth, giving on the floor demonstration of the product, and supporting local dealers in sales goals.