Rachel Morell: Professional Photographer in San Diego, CA

My main responsibility was to capture high quality product photos that clearly showcased designs in both lifestyle and in-studio settings for e-commerce marketing needs. I communicated with modeling agencies, scouted appropriate locations, prepared garments for photoshoots, and managed all personnel on set while also acting as the photographer. I oversaw the company’s in office studio equipment and was the gatekeeper for maintaining highly organized collections of final samples, present and past. My work included editing, color correcting, organizing, renaming, and sharing final images with the Marketing team as well as uploading final images to the website. I worked with a diverse range of models in public settings that required a lot of adaptability, quick thinking, and humor to achieve the goals of each shoot.

As a production assistant, I received, organized, and specced samples for 15+ collections annually. I created new tech packs with garment specifications, branding info, print scale, Pantone selections, and any other required information. This role had me communicating daily with a supplier in China regarding timelines, sample requests, and design updates. As new styles were introduced, I helped develop sizing charts. I spent most of my time within Adobe Illustrator rendering artwork, updating digital sketches, and adding details for tech packs and collection line sheets. see less