Rachel O'Brien: Digital Designer in San Diego, CA

• Specialize in developing and executing brand identities, including brand guidelines and design systems, for a wide range of industries • Conceptualize and deliver strategic, on-brand digital and print assets for social media, websites, and advertising campaigns • Implement SEO best practices to boost online visibility and search rankings for clients • Collaborate closely with clients to create engaging, visually impactful designs that align with their business goals

∙ Global in-house agency for 18+ brands ∙ Develop omni-channel content using data-driven insights to boost engagement and visibility ∙ Lead design and presentation of wireframes and prototypes to elevate UX across platforms ∙ Collaborate on digital campaigns (web, social, display ads, email, PDPs, A+ content) ∙ Leverage Magento CMS and Revolution Slider to create user-friendly, seamless experiences ∙ Develop product highlight videos for new and existing products ∙ Retouch and composite product photography for omni-channel use ∙ Support creative direction for photoshoots

∙ Seasonal contract position with a Human Resource industry design studio ∙ Designed employee communication assets (publications, web products, videos, animations) ∙ Collaborated with creative, project management, and account teams for timely delivery

∙ Collaborate with marketing, e-commerce and merchandising teams for on-brand design solutions ∙ Created cohesive print/digital media (web updates, social media, catalogs) ∙ Led mobile-first responsive web designs, ensuring consistent brand voice ∙ Retouched and composited product photography for print/digital

∙ Partner with creative director to develop and maintain consistency throughout branding ∙ Led the design and execution of apparel artwork, from initial concept to final production, ensuring high-quality, on-brand visuals that resonate with the target audience ∙ Collaborated on marketing campaigns for social media, e-commerce, and store communications ∙ Shoot branded photography content for internal newsletters, emails, web and social media

• Updated and maintained promotional websites, ensuring fresh content and user engagement • Designed event-related collateral for both print and digital platforms, including signage, brochures, and social media assets • Created and sent weekly email campaigns reaching over 10,000 subscribers, enhancing event visibility and attendance • Collaborated on event apparel design, contributing to the visual identity of major events