Rachel Williams: Marketing Communication Coordinator in Greenville, SC

• Organizes the preparation of and creates presentations and marketing materials such as brochures, data sheets, PowerPoint presentations, advertisements, photographs, posters, and additional resources as needed. • Plan and execute new and updated product launches in the North and South American markets. • Create advertising strategies and campaigns. • Ensure that messages are supportive of and consistent with marketing strategies. • Create social media outreach. • Deliver content via LinkedIn, Twitter, Facebook, email, or direct mail. • Coordinate and deliver email campaigns and newsletters. • Create brochures and sell sheets. • Coordinate flow of information and communication and disseminate it according to plan/strategy. • Work with product manager and business units to determine event budget and manage expenses to that budget. • Coordinate and plan trade shows & events • Develop marketing communications campaigns. • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals. • Identify, develop and execute communications strategy for key media contacts and customer references. • Act as liaison between product management, sales, and UK marketing. • Manage video content. • Manage marketing vendor relationships, advertising agencies, production companies, etc.