Experience
Creative Marketing professional	Sysco
bringing 15+ years of success	Marketing Associate   Walnut, California	03/2017 to
developing engaging visual	03/2020
communications to drive revenue and	Increased 20% revenue over last year by designing and
brand awareness. Energetic and	enacting marketing strategies within budget parameters, as
self-motivated with proven success in	well as studying key consumer and market data.
client relationship management and	Gathered competitor data, analyzing pricing, product sales
retention. Highly skilled in developing	and marketing strategies.
social media content aligned with	Increased sales 10-50% weekly by launching special promo/
brand image to elevate audience	weekly close outs marketing campaign.
engagement.	Developed sales and marketing presentations for current and
Hardworking and reliable professional	prospective clients.
with strong ability in the Hispanic	Analyzed current buying trends and competitor acquisition
segment and sales. Offering	tactics.
leadership, and customer service.	Increased sales 10-40% within a weekly goal by launching
Highly organized, proactive and	promo marketing campaign.
punctual with team-oriented	Developed marketing strategy to improve brand engagement,
mentality.	resulting in increased social media presence.
Enthusiastic individual with superior
skills in working in both team-based
US Foods
and independent capacities. Bringing	Territory Manager   La Mirada, CA	02/2014 to 03/2017
strong work ethic and excellent
Sold items to achieve sales and profit goals and increase
organizational skills to any setting.
overall revenue.
Excited to begin new challenge with
Oversaw inventory purchases and sales contracts to keep
successful team.
records current and compliant.
Cold called more than 50 customers per week to solicit

Cross-sold additional products to customers depending upon
merchandise needs.
Continuously surpassed sales goals, optimizing profitability and performance of assigned territory.
Identified prospective customers by using business
directories and following leads from existing clients.
Cold called more than 50 customers per week to solicit
business opportunities and offer services.
Maintained solid connections with established customers to promote new products.
Sold over 1200 branded options by sharing information about
pricing and choices with customers.
Entered customer orders in salesforce to document sales.
Collected payment from customers by weekly Monday
notifications, made change and provided receipts.
Drove up to 50-85 miles daily using Boxed Van/ truck vehicle to deliver products
Resolved customer problems and complaints effectively by
weekly visits.

Route Sales Representative

Worked with off-site locations to find desired items for
customers.
Restocked shelves, racks and bins with latest merchandise and changed signage to promote special items.
Processed payments and maintained accurate drawers to
meet financial targets.
Generated brand awareness and positive product impressions to increase sales.
Maintained current store, product and promotional
knowledge to drive consistent sales.
Initiated friendly conversation with each customer to determine level of assistance required.
Counted cash, made change and stored coupons to keep
organized and balanced cash register drawer.
Managed cash register operations using POS system including
processing sales and returns.

Retail Sales Associate

Find out detailed information about Rafael Lara,  in Riverside, CA

Rafael Lara: in Riverside, CA

Rafael Lara

University of Phoenix